Oktopost

AUGUST 27, 2020

Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. billion by the end of 2020.

B2B 125

B2B Influencer LinkedIn SEO 125

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue.

Influencer 88

Influencer LinkedIn B2B Industry 88

agora pulse

NOVEMBER 11, 2020

Find the right Instagram influencers for your goals? But what else do you need to know about advertising with influencers? . If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your influencer marketing.

Influencer 132

Influencer Instagram Tips Collaboration 132

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . Turn to Influencers to Reach Any Demographic. Remember, authenticity is key when selecting influencers.

Travel 63

Travel Hotels Brands UGC 63

Almost Savvy

APRIL 6, 2010

Plus, get a free book) Posted by Irene Koehler in Branding , Business , Tips on April 6, 2010 | 18 responses One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn’t. Learning how best to communicate and influence others is no different.

Influencer 186

Influencer iPhone Remix LinkedIn 186

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. A busy woman, indeed.

Influencer 65

Influencer Travel Marketing Instagram 65

Sprout Social

JUNE 14, 2022

Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. Why we love senior influencers. Expanding into older demographics makes sense for brands. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. Maybe we shouldn’t be surprised.

Influencer 99

Influencer Authentication Class Travel 99

Audiense

MARCH 21, 2018

We’re glad to announce our latest webinar about influencer marketing , hosted in collaboration with our partner Pulsar : Reinventing the concept of Influencers for your marketing strategy. Book your place TODAY!

Influencer 74

Influencer Strategy Marketing Collaboration 74

The Realtime Report

JUNE 4, 2019

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Use Facebook Bookings.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Convince & Convert

MAY 29, 2013

I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike.

Influencer 148

Influencer Marketing ROI Hubspot 148

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. Partner with brands. The OG method: Becoming an influencer. Affiliate marketing is a snowball effect. sponcon. ).

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Convince & Convert

SEPTEMBER 10, 2014

Image via BigStockPhoto Ambassador prowling: Hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. Sounds a little creepy, maybe, welcome to the world of marketing. Yesterday I wrote a post on how Gini Dietrich promoted her book with the help of brand ambassadors.

Brands 162

Brands Influencer Communities Eventful 162

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you?

Publishing 98

Publishing Tools Brands Facebook 98

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. BookTok is a TikTok subculture where book lovers discuss the books they can’t stop talking about. Now, anyone can have the power to make a book fly off the shelves and brands are taking note.

Brands 110

Brands Retail Meme Trends 110

Koka Sexton

DECEMBER 26, 2022

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. It teaches readers how to use behavioral science to create persuasive and effective marketing messages that will guide customers through their decision-making process.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Ignite Social Media

OCTOBER 25, 2016

Influencer marketing during the holiday season can be a great idea for brands. Every so often though I think to myself, self, what do influencers really want? It helps keep you on top of changes in influencer marketing and just continues to build that relationship between your company and your influencer network.

Influencer 60

Influencer Marketing Project Campaign 60

Buffer Social

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We created our own press From the start, I was intent on public relations being a part of our marketing strategy. We created a Google Form to collect nominations.

Brands 82

Brands Marketing Hosting Eventful 82

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 132

Template Templates Marketing Sample 132

Ignite Social Media

NOVEMBER 16, 2016

We are constantly learning more and more about the world of influencers. Some of these items are more “in-general” learnings however, here are four lessons that we’ve learned from working with influencers that can benefit you in the coming year. Having trouble getting influencers to bite on a campaign? I bet you do.

Influencer 60

Influencer Marketing Campaign Conference 60

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also talks about offbeat places around the world and what makes them unique.

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone.

Strategy 145

Strategy How To Marketing Template 145

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Exposure the Brand.

YouTube 100

YouTube Brands Hubspot Overview 100

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Soon, people are queuing out the door to buy a book, a hot drink, and a snack. It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Ignite Social Media

JULY 19, 2019

When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. One look at their feed, and you’ll be itching to book your next getaway. Let’s talk.

Travel 94

Travel UGC Brands Tourism 94

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. What is surprise and delight?

Brands 99

Brands Fashion Eventful Hosting 99

Twist Image

JUNE 17, 2016

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. Brands see this as a new form of marketing. There is nothing unique or different about influencer marketing. We simply called it celebrity endorsements.

Influencer 40

Influencer Marketing Blogger Reputation 40

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Brands 145

Brands HootSuite Hashtag Instagram 145

Buffer Social

DECEMBER 10, 2021

We instinctively use stories to understand the world around us and to influence each other. But I also know just how much business owners struggle to use stories to create an emotional connection, build their brand, and sell their bold ideas. Numbers are an important part of your brand, but without a story, they fall flat.

Influencer 67

Influencer Engagement Statistics Authentication 67

Convince & Convert

MARCH 17, 2015

Brands’ ability to directly message to customers and prospective customers continues to diminish and/or become more expensive due to audience attention fragmentation. As a consequence, companies are making three key changes to their marketing approach: 1. Using content created by influencers to reach new audiences and boost trust.

Influencer 60

Influencer Marketing Fashion YouTube 60

Ignite Social Media

OCTOBER 2, 2017

Not only are DIY projects fun to tackle, they can also be an excellent way to get a brand out in front of others and look at it in a way they might not have before. This one was a difficult list to put together as there are so many great DIY influencers, but peruse below and hopefully you’ll find some inspiration for your next project.

Influencer 87

Influencer Social Media Project Journal 87