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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. What is a Facebook bot (a.k.a Facebook Messenger chatbot)?

Facebook 145
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Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Review 186
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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

1 in 3 customers (32%) will leave a brand forever with one bad customer service experience. Types of conversational commerce. Many brands are using these tools to talk to more customers online: Conversational AI chatbots. Through automation, a chatbot allows customers to connect with a brand instantly. Social media.

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6 Tips to Protect Your Brand From Fake Social Media Accounts

Hootsuite

Fake social media accounts are an ongoing problem for both social media platforms and for brands. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Impostors on social media present a real challenge for all major brands.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152
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Strategy Note: Facebook F8 2019

Ignite Social Media

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. You may have already noticed that your Facebook app looks different.

Strategy 127