Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Impostors on social media present a real challenge for all major brands.

Social Media 88

Social Media Brands Tips HootSuite 88

Twist Image

OCTOBER 11, 2014

We buy a lot of books. I''m just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. It''s easy to be dismissive of the business book genre. The Five Business Books That Permanently Changed My Life: The Cluetrain Manifesto - The End of Business As Usual.

YouTube 111

YouTube Project Advertising Buy 111

Hootsuite

OCTOBER 27, 2022

1 in 3 customers (32%) will leave a brand forever with one bad customer service experience. Many brands are using these tools to talk to more customers online: Conversational AI chatbots. Through automation, a chatbot allows customers to connect with a brand instantly. An AI chatbot is a robot customer service agent.

Conversation 98

Conversation Brands FAQ Survey 98

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. What is a Facebook bot (a.k.a Facebook Messenger chatbot)?

Facebook 145

Facebook HootSuite Retail Conversation 145

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Ignite Social Media

MAY 3, 2019

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. You may have already noticed that your Facebook app looks different.

Strategy 127

Strategy Facebook Groups Groups 127

Jason Yormark

AUGUST 30, 2009

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

Review 209

Review Case Study Postrank Study 209

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152

Review Social Media Marketing Handbook 152

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Advantages for Brand on YouTube.

YouTube 100

YouTube Brands Hubspot Overview 100

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business 92

Small Business Groups Groups Examples 92

agora pulse

JANUARY 27, 2021

BONUS MATERIAL: Free “Facebook 101” ebook. You can set up a Facebook Business Page and content in less than an hour. Find out how to create a Facebook Page and optimize your account. billion daily active users, Facebook is the world’s biggest social media platform—and a great place to promote your business.

Facebook 91

Facebook How To URL Template 91

SocMed Sean

JUNE 26, 2012

Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest. Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! Cutting corners isn’t a good approach, either.

Social Media 272

Social Media Strategy YouTube Resources 272

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 228

B2B Company Facebook Video 228

Mindjumpers

MAY 16, 2012

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. How to choose your brands Facebook KPIs – A practical approach.

NGO 272

NGO Strategy Facebook How To 272

Webbiquity SMM

JUNE 24, 2014

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. Whether it’s with social media or not, brands can’t avoid risk.

Social Media 192

Social Media Brands ROI Case Study 192

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement.

Review 142

Review Company Klout Policies 142

Twist Image

NOVEMBER 6, 2013

Blogs posts, articles and books have been written about Facebook and their ability to grow. " There''s no doubt that it takes a certain type of individual to work at Facebook, and it takes a certain type of online social network to have broken through like they have. Users complained, but Facebook wasn''t focusing on it.

MySpace 102

MySpace Brands Facebook Mobile 102

Hootsuite

FEBRUARY 12, 2020

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. Benefits of using Facebook Messenger for business. It’s simple.

Facebook 145

Facebook HootSuite Badge Survey 145

Almost Savvy

APRIL 6, 2010

Plus, get a free book) Posted by Irene Koehler in Branding , Business , Tips on April 6, 2010 | 18 responses One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn’t. Think about individuals and brands that influence your thinking, decisions or actions.

Influencer 186

Influencer iPhone Remix LinkedIn 186

Social Media Strategies Summit

AUGUST 15, 2023

She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life. Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. Where Can You Find Them? Everywhere!

Marketing 240

Marketing Education Forums LinkedIn 240

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Both are clearly damaging to your brand. Alert: This list is not exhaustive. Overfeeding.

Social Media 206

Social Media Brands RSS Publishing 206

Ignite Social Media

SEPTEMBER 6, 2018

Since the Cambridge Analytica news broke, Facebook has been making constant updates to their platform to earn back the trust of businesses and users. A recent Facebook page redesign and greater transparency around brand page activity is a step in the right direction. Facebook is also adding Recommendations to Pages.

Real Estate 101

Real Estate Facebook Crowdsourcing Template 101

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Template Templates URL 162

Twist Image

DECEMBER 13, 2012

Read a good business book this year? The Best Business Books of 2102. Reading this book reminds me of the feelings of excitement I used to get when reading newspaper and magazine articles about the Internet in the early nineties. This one of those books that makes you stop, put it down and scream, "this is me!

Social Media 111

Social Media Skills Influencer Advertising 111

Likeable

DECEMBER 4, 2018

Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular order, here’s our roundup of top branded content from 2018. E-book or Instagram Story? The Book of Mormon. Want branded content inspiration in your inbox every week? Warby Parker.

Brands 63

Brands Content Library Film 63

Direct Marketing Observations

NOVEMBER 4, 2011

Lots of marketers have tried to peg the value of a Facebook fan/like in fact I recently read that when a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 in increased sales from the engagement that Facebook encourages. of direct ticket sales. Killer engagement?

Klout 206

Klout Facebook Metrics Engagement 206

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

Social Media 243

Social Media Brands Reputation Authentication 243

Twist Image

SEPTEMBER 30, 2012

I first heard about Jim Kukral when my friend, Chris Brogan (co-author with Julien Smith of Trust Agents and the soon-to-be-released business book, The Impact Equation ) would not stop talking about the book, Attention! This Book Will Make You Money. attention this book will make you money. book a futurists manifesto.

Marketing 89

Marketing Affiliate marketing Publishing Social Networking 89

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement. How to use Facebook Live.

Video 145

Video Facebook Notification API 145

Twist Image

JULY 6, 2014

Do great brands all something in common? What makes one brand thrive, while others survive and others die? And yes, the ability for a brand to get more personal and build a direct relationship with the consumer is part of the experience. But, if you believe that company''s don''t control the brand, but the consumer does.

Brands 90

Brands Advertising Twitter Conversation 90

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# You need to put out a steady stream of content to build your brand. Share this on Facebook. And I couldn’t help but agree. The Answer: create and share good content.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Rebekah Radice

JUNE 8, 2017

Running a successful Facebook contest for your business doesn’t happen by luck. A well thought-out Facebook contest can help you: Increase engagement. If you want to run your best Facebook contest, here’s your guide! Get a copy of my NEW BOOK on Amazon and create a social media strategy that works today!

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Twist Image

DECEMBER 2, 2016

From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. Brands don't want to just capture your attention, now they're also in the business of re-selling it. This book is how you close that gap. The time has come.

Influencer 40

Influencer Conversation Google Company 40

Twist Image

DECEMBER 26, 2015

Well, in case you have not noticed, it's getting easier and easier to spend your time trolling Twitter feeds and Instagram images, and flicking your way through the Facebook newsfeed. For true perspective - and time to think - nothing satiates me more than reading a good book (and, yes, I'm a sucker for non-fiction and business books).

Instagram 40

Instagram Authentication Skills Industry 40

Janet Fouts

JULY 20, 2013

A social media coach quitting Facebook? Calm down, I’m not giving up Facebook entirely, just my Facebook business page. When I wrote my first book, “ Social Media Success! ” in 2009 I dutifully created a Facebook page for the the book, making what I now consider a classic mistake for many authors.

Social Media 150

Social Media Facebook Energy News 150