10 Reasons Market Research is Critical to Social Media
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight group focused on traditional insight like mall traffic patterns and planograms. Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion.
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