Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

The Way of the Web

AUGUST 19, 2010

Web Strategy Wikinomics Rankings ← Thoughts on UK magazine ABC figures… Making some real world changes… → Influence and Empire Avenue August 19th, 2010 · View Comments The quest to measure and monitor online influence is one that is enticing a lot of companies and individuals. Will it work?

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Influencer Social Networking Blogroll Embedding 30

Akamai Marketing

FEBRUARY 22, 2011

I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement.

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Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 9, 2009

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article!

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Eventful Klout Tourism Policies 100

Convince & Convert

FEBRUARY 24, 2015

Blogger outreach is my preferred mode of influencer outreach, since I view bloggers as a springboard for the “ one-to-one-to-many ” approach. Not to mention, bloggers as influencers are easiest to search for granularly and by specific topics that their network tunes in to learn about. Why Bloggers? Is it visually driven?

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Blogger Process How To Influencer 60

Adam Sherk

AUGUST 31, 2010

In my ongoing look at mainstream media outlets and social media I have done multiple posts on news sites and Twitter, Facebook and Digg but I’ve yet to look at YouTube. Reference to other social media measures of influence here by NewsKnife [link] Thanks for this post again. Same thinking that plagued the music industry 10 years ago.

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Sites News YouTube Press Release 182

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. How is our market share today vs. a year ago, and how will a new program help influence that? Will there be future demand for products?

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Research Social Media Marketing Retail 265

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

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Class Campaign Klout Influencer 233

Akamai Marketing

APRIL 30, 2009

Everyone is doing it. Social media has reached the masses. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

JUNE 28, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 24, 2011

1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ). Congratulations, you have just started the second most important tenant of social media: engaging. The idea holds water, or soda or a Belvedere vodka if your like me. Imagine rather than restrain.

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Social Media Klout Policies Small Business 149

Waxing UnLyrical

OCTOBER 6, 2010

Not only was the audience engaged, but they really began to grasp what I was telling ‘em. Because at the end of the day, you don’t have to be a rock star like Jimi Hendrix to have that kind of influence – even if it’s on a “small&# scale. Music is a great way to help the social networking medicine go down. And it paid off.

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Class Postrank Comments Tourism 182

Akamai Marketing

MARCH 9, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 100

Eventful Tourism Klout Travel 100

Saying It Social

JUNE 3, 2010

Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation. Increase your search engine rankings: Social media profiles (especially those on Twitter , Facebook , and LinkedIn ) frequently rank highly with major search engines. Please share your experiences!

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Social Media NoFollow Marketing Social Bookmarking 159

Akamai Marketing

FEBRUARY 11, 2009

By all means, save some money, but don’t stop engaging with one another with the most effective tool out there, that’s insane. Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Let’s get smart.

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Klout Eventful Policies Hosting 100

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

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Waxing UnLyrical

FEBRUARY 8, 2011

Talk to them, engage with them and their content and show them that you should be on that list. Everything we do, every decision we make, is influenced, in part, by some sort of list. Comment as pts moderator rajean Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

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List Class How To Comments 161

Akamai Marketing

FEBRUARY 3, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Social Media 138

Social Media Klout Policies Consultant 138

Waxing UnLyrical

JANUARY 7, 2011

So that I didn’t turn down other engagements that conflicted with it? Comment as pts moderator PamWiley Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Fair enough.

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Class How To Health Care Comments 207

Social Media Strategery

JANUARY 10, 2009

Because inevitably, the next level brings more pay, more power, more respect, and more influence. Social media gives employees an unprecedented ability to use their voice to gain credibility, influence, and power within the organization – for better or for worse. link] sradick Rick – good point.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

MAY 24, 2010

The system also supports mobile applications and integrates public social media sites, such as Twitter and Facebook, as well as sophisticated geospatial systems, such as Open Street, to create detailed maps of damaged areas. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

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Gov 2.0 Wiki Web 2.0 Forums 77

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. That someone was me.

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Case Study Wiki Software List 99

Social Media Strategery

NOVEMBER 23, 2008

The influencers are no longer restricted to just mainstream media like the Times or CBS News. What if he’s one of the readers of the blog that you’ve engaged? best practices , change management , influencers , Twitter This post was written by: sradick - who has written 82 posts on Social Media Strategery.

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Gov 2.0 Social Media Sports Web 2.0 62

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. That someone was me.

List 96

List Social Media Case Study Wiki 96

Social Media Strategery

FEBRUARY 9, 2010

“…if our consumers are younger, and they love video games, and they have shorter attention spans, and they love interactivity, and they love social media, and everyone blogs, and everyone’s on Facebook, why wouldn’t we put ourselves right in the middle of that?&# Facebook firewall gov20 government government 2.0

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Gov 2.0 Organization Sports Forums 94

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. That’s the brand engagement holy grail that we’re all seeking.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Strategery

OCTOBER 27, 2009

You have to take part in the conversation if you ever hope to influence it. events and demonstrate your knowledge through consistent engagement. Each organization and each organization’s mission is different – their results in using social media will be too. Use the tools that you’re advocating your clients use.

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Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

JANUARY 7, 2010

Write something that more than the 20 people on your team will be interested in if you’re looking to get greater engagement. Go find other posts and wiki pages related to your topic and engage there. Will I get an opportunity to influence future policy? Email is still king. Give people an action.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. Another tool I found, which I like using is the Facebook Insights that shows when you get unsubscribes as well. At this point, a wake-up call is imperative.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. Meanwhile users in the coveted 35-54 demographic decreased on both Facebook and Twitter, but only slightly and in practically statistically insignificant numbers. jump in this age group, while Twitter saw a 8% decline.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 29, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 24, 2010

To find out a bit more, this month I caught up with 1000heads Engagement Strategy Director and all round Social Media Pundit, James Whatley ( @whatleydude ) to find out what all the fuss is about ( thanks to James for his mug shot ). James and I first met a few months ago through mutual friends. That’s what we do.&# Then they plan.

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Creative Commons Case Study Travel Flickr 197

Adam Sherk

DECEMBER 16, 2009

I can see how Google might like to keep that low profile among the general population (so it can safely drop 2ndary/tertiary content versions from the index), yet go higher profile in the seo/webmaster community (so as to influence the use of rel canonical). We do live in interesting times. What Horrible Things Did Time Magazine Do in 1964?

Syndication 103

Syndication Publishing URL Yahoo 103

Kikolani

JUNE 18, 2010

4 ways to measure social media and its impact on your brand – tips on measuring exposure, engagement, influence, and lead generation funnels. Celebrities’ followers have zero influence – an interesting look at who has the most influential followers between Britney Spears, Chris Brogan, the NY Times, and more.

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Mashup Resources Adsense Blogroll 113

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Facebook was opened up to the public in 2006. News sites abound online, while classified ads have been replaced by Craigslist, eBay, Nextdoor, and Facebook Marketplace. Influencer Marketing Becomes the New Advertising.

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B2B Influencer Social Media BuzzStream 318

Social Media Strategery

NOVEMBER 10, 2008

And that is what I think my legacy will be, a community engagement evangelist. The application methodology from tool to tool has evolved with each new tool that is developed, but the basic principles of why these tools work to get more engaged is still there. Facebook firewall gov20 government government 2.0

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Gov 2.0 Social Media Wiki Sports 66