Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The "fire drill" idea seems like it would help many people and companies. Not everyone agrees with this… before it hits the fan, that is. Fire drills are important.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

DECEMBER 24, 2010

And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Comment as pts moderator Linda Machado Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Just ask your customers, ‘Where did you hear about us?’ Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 22, 2010

decision on what to measure will be unique to each company. Just as CRT/tanaka’s Life… supplemented campaign did. [.] 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] It’s worth the time to put thought into what to [.] Read All About It! These fine folk did: Jan.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Read All About It!

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Why: OK, perhaps not uber-long (887 words). 5 influence traps you must avoid , by Valeria Maltoni. Read All About It!

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

DECEMBER 14, 2010

Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. There is always one company willing to hire the not so top notch applicant because of budget. Read All About It! These fine folk did: Jan.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Herwin Icasiano is a recent Stanford University graduate. He does his best to stay informed on politics, tech, music, cultures, and social media.

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Herwin Icasiano is a recent Stanford University graduate. He does his best to stay informed on politics, tech, music, cultures, and social media.

Class 178

Class Flickr WordPress Template 178

Buzz Marketing for Technology

JULY 28, 2008

During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . they can’t NOT do so. Virtual Environments. Web Commuting.

Organization 100

Organization Review Web 2.0 Tools 100

Social Media Strategery

JANUARY 12, 2010

Development Social Media Open Government Directive Workshop Results in More Questions Than Answers…For Now Tue, Jan 12, 2010 Government 2.0 First, it was led by the Department of Transportation, not by a commercial company or a non-profit. The good news is that this Open Government Directive Workshop was the second in a SERIES.

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. I like these little "technical" posts. gotta write more of my own. when I actually know how to do something ;-) I think my blog tries to use pretty permalinks so it redirects back to the blogs front page if it can.

Class 241

Class Tumblr Template Templates 241

Buzz Marketing for Technology

JUNE 27, 2008

Having returned from a recent benchmarking workshop conducted in Europe by Carla ODell, it struck me as timely to mention an observation from that trip in connection to a report produced annually by Bain & Company regarding the use of management tools. KM Blogroll. Missing the Boat on KM. By Jim Lee on June 11, 2008.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Waxing UnLyrical

JANUARY 13, 2011

Of course that quote was said and used in jest, and Im not insinuating that Shanans co-workers/company leadership are a bunch of "old people", but I think its a relevant insight to the chasm younger generations often have to navigate to successfully communicate with generations who didnt grow up immersed in the tech world like we did.

Project 170

Project How To Class Posterous 170

Social Media Strategery

JANUARY 26, 2009

Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0″ Each morning my first order of business is to read and comment on many of the blogs in my blogroll. I’ve attended several conferences, workshops and seminars relating to Web 2.0 web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? And if more folks did this, there would be fewer spammy DMs (or even @ replies)… which could, conceivably, lead to richer, actual , interactions. The other point that Dan made, that I thought was really interesting, was why we (anyone) are (is) in social.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 10, 2010

Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Allowing ourselves to write outside of the releases or pitches we craft gives us an outlet to experiment, practice and perfect. (Or Or as you said, almost perfect!)

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). And the same goes of anyone encouraging people to look to be "listed."

List 161

List Class How To Comments 161

Waxing UnLyrical

DECEMBER 6, 2010

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. I think even for large companies, people are starting to make decisions on the recommendations of their friends. Read All About It!

Class 211

Class Comments Eventful Conversation 211

Social Media Strategery

MAY 26, 2010

I think we started to accomplish that this year – the many panel presentations and workshops seemed more conversational and attendees seemed more willing to ask questions. Last year, I said I wanted to hear more about the processes behind the success stories. To learn more about the failures in Gov 2.0.

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. We became good friends. The fundraiser was a success. And now, years after we have both moved on, we are still in touch. Not because he turned me down for a speaking gig that would probably have stressed me out any way.

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. And just because someone has a gazillion Twitter followers doesn’t mean they actually make a difference to how you and I live our daily lives, or whether they influence our day-to-day consumption, purchasing and other behaviors. Read All About It! These fine folk did: Jan.

Class 233

Class Campaign Klout Influencer 233

Social Media Strategery

APRIL 26, 2009

Yes, but despite the yearly hype that a company has “totally reinvented&# the car, the improvements were yearly increments that, if you were a car-nut, must have seemed “major&# at the time. that we forget the mistakes (and successes) of the past. Are cars better than 50 years ago? Are cars better than 50 years ago?

Gov 2.0 93

Gov 2.0 Social Media Conference Social Networking 93

Koka Sexton

FEBRUARY 6, 2009

Apple stores nationwide offer workshops on a variety of (Apple) software and hardware techniques as well as some computer basics. You did however miss out getting money for free through referrals to companies such as HSBC or Sky. Computer Classes Technology changes so fast these days it can be hard to keep up. Works for me!

Sample 104

Sample Samples Class WordPress 104

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 215

Class Policies Flickr Comments 215

Koka Sexton

FEBRUARY 6, 2009

Apple stores nationwide offer workshops on a variety of (Apple) software and hardware techniques as well as some computer basics. You did however miss out getting money for free through referrals to companies such as HSBC or Sky. Computer Classes Technology changes so fast these days it can be hard to keep up. Works for me!

Sample 86

Sample Samples Class WordPress 86

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience. Goats, not sheep. Has AT&T noticed you?

Wireless 185

Wireless Class Feed Feedly 185

Buzz Marketing for Technology

JULY 24, 2008

UKeiGs recent Liverpool Internet search workshop was filled to capacity. It is the first time that we have covered Google CSE in the workshop and it generated so much interest that UKeiG will be producing a fact sheet on it. UKeiG workshop (Liverpool):Searching the Internet. Wednesday, May 21, 2008. Atom feed for UKeiG weblog.

Sharepoint 100

Sharepoint Tips Mashup Yahoo 100

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

JANUARY 27, 2011

The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. It doesnt help build any meaningful media relations if you keep pitching every single minutia from a clients company. Read All About It!

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

DECEMBER 7, 2010

After all, who wants to do business with a company that has a “bad&# name? It’s a name they feel comfortable being associated with. And now, with social media, we’re extending that quest to the social Web. Or with a person whose reputation is dodgy? Who even wants to talk to someone like that? Read All About It!

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# Take it from Nick Lucido , a PR student, and a very smart one at that. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 2, 2010

When another person within a company will vouch for a candidate, it reduces some of the risk of an unknown hire. But Ive seen people submit through the online systems and get nowhere--not even a response--but give the resume to someone trusted within, and all the sudden they get a call and an interview (and, in a couple of cases, hired).

Class 208

Class Applications Creative Commons Organization 208

Buzz Marketing for Technology

JUNE 27, 2008

Software development companies are keen to make their product or service a nexus of attention. Whilst some learners may persist with the DIY approach to organising the scattered pieces of their learning environment, companies would rather see a PLE promoted as a particular product or service which solve the problem of that messiness.

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165