Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 9) Most companies have “hearing systems&# not “listening systems.&# April 2008.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Your company needs to be part of that conversation. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Koka Sexton

JANUARY 24, 2009

Many of the typical rules of internet marketing do not apply to a hyper-local blog. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Topix LLC is a privately held company with investment from Gannett Co.,

Web 2.0 45

Web 2.0 Foursquare WordPress RSS 45

Social Media Strategery

OCTOBER 8, 2009

Development Social Media Sports Can Learn a Few Things From Gov 2.0 Just as leaders from across the government are getting on Twitter and blogging, why aren’t more team owners, general managers, and other front office types using these tools to talk with their fans NOT market to their fans. A recovery.gov for private enterprise?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

JANUARY 10, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Image Courtesy of Flickr user Ack Ook* buy-in , leadership , scary , social media , web 2.0 Miscellaneous Personal Prof.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

OCTOBER 6, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 I’ve got the Web 2.0 I’ve got the Web 2.0 Miscellaneous Personal Prof. Is that a problem?

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Koka Sexton

JANUARY 24, 2009

Many of the typical rules of internet marketing do not apply to a hyper-local blog. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Topix LLC is a privately held company with investment from Gannett Co.,

Web 2.0 40

Web 2.0 Foursquare WordPress RSS 40

The Way of the Web

SEPTEMBER 6, 2010

It’s a generation which contains a large proportion of people who grew up alongside gaming, and are now reaching the stages of their lives and careers where they’re adapting those values and outlooks to their business, much as the elements of Web 2.0, flexible working practices, and hacker/geek culture have all contributed.

Web 2.0 50

Web 2.0 Wikipedia Blogroll Disqus 50

Social Media Strategery

MAY 26, 2010

As Shedd mentions in his post, “In much the same way as you need to train yourself to recognize the market ‘pains’ that product opportunities create, you need to train yourself to note who you work best with, what personalities are most compatible.&# Barcode Software Gov 2.0 For more information visit on [link].

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

OCTOBER 19, 2008

Start by understanding what social media/new media/Web 2.0 Bookmark the blogs on my blogroll found to the right. Read the blogs that you find on those blogs’ blogrolls. why a blog might be more effective than facebook for some companies). Organization, Web 2.o Powered by Wordpress.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Buzz Marketing for Technology

JUNE 27, 2008

Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Collaboration 2.0. Enterprise Web 2.0. Hardware 2.0.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

Press Release 129

Press Release How To Radian6 Blogger 129

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. For the most part, everyone involved in Gov 2.0 If you’re interested in conducting a marketing call, say that’s what you’re doing. Don’t speak only in marketing-y consultant-ese.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&#

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

DECEMBER 22, 2008

best practices , government , government 2.0 , public sector , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Facebook firewall gov20 government government 2.0 That area has totally shifted!

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

DECEMBER 30, 2008

In 2009, I want to do more to illustrate the “What’s in it for me&# to our everyone at my company, especially our managers. Image courtesy of Flickr user xmascarol new year , prediction , resolutions , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 Powered by Wordpress.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Remember, social media is driven by the person, not the position. Train and educate them.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

JUNE 21, 2009

The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# Depending upon the level of executive sponsorship and participation – some companies will unfortunately take a long time to adopt social media and miss out on the benefits it represents today.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

OCTOBER 12, 2008

The first thing that I have to tell them is that just because another organization, company, or agency implemented blogs or wikis or whatever else, they won’t necessarily see the same results, especially if they compare themselves to case studies in the private sector. government 2.0 , public sector , social media , web 2.0

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

APRIL 1, 2009

Very few sales-y marketing types (that I came across). I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. Powered by Wordpress.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Buzz Marketing for Technology

JUNE 27, 2008

These could be the university VLE, the workplace LMS or a collection of so-called Web 2.0 All the while, the individual may wish to link selectively to an evolving parade of Web 2.0 This diagram shows how PLEs are situated at the intersection of VLEs, Web 2.0 There are benefits to both web-served (ie.

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Social Media Strategery

JANUARY 12, 2010

First, it was led by the Department of Transportation, not by a commercial company or a non-profit. There are a lot of really good conferences, events, and seminars on Gov 2.0 good knowledge [link] social media marketing social media sradick is a expert in this field. Facebook firewall gov20 government government 2.0

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90

Social Media Strategery

JULY 25, 2010

This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc. Sradick So how do we fix that?

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Buzz Marketing for Technology

JULY 24, 2008

I recently found two unique documents via Live.com that contained vital information on a company that I was researching]. Ideal for tracking down lost documents, seeing how organisations presented themselves on the Web in the past, and for collecting evidence for a legal case. UKeiG Web 2.0 Gary Horrocks. Janet Corcoran.

Sharepoint 100

Sharepoint Tips Mashup Yahoo 100

Social Media Strategery

MARCH 23, 2010

Internally, we’re going through a similar evolution – in a firm with 20,000+ employees spread across the world and dozens of different business lines and market areas , there’s no shortage of people now looking for ways that social media can help them and their clients.

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

NOVEMBER 10, 2008

Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop. What’s my legacy if I were to leave my company? Stop blogging. Stop Tweeting.

Gov 2.0 66

Gov 2.0 Social Media Wiki Sports 66

Buzz Marketing for Technology

JULY 22, 2008

My company deploys Microsoft SharePoint for portal and content management. Fast Company Now. Read/Write Web. Overall you did a wonderful review, and I don’t want to nitpick, but I assume you’d prefer to have the most accurate information possible. Comment by The Wandering Author — March 17, 2007 @ 10:59 pm.

Social Bookmarking 113

Social Bookmarking Sharepoint Groups Groups 113

Buzz Marketing for Technology

JULY 24, 2008

One of my SMEs mentioned today how she wants to learn more about Web 2.0 I think she’s struggling a bit with the idea that the company would benefit from her spending some time on personal growth. Daily Bookmarks 07/01/2008 » Put Learning on Your To Do List. June 26, 2008. Image citation. photostream. 2 Cents Worth.

List 100

List Creative Commons RSS Skills 100

Waxing UnLyrical

SEPTEMBER 14, 2010

In this world of Web 2.0, I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising.

Press Release 266

Press Release Class Industry Comments 266

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0: OGyHoy7lbcag2mj8fmcT4G5m_500.jpg

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0: OGyHoy7lbcag2mj8fmcT4G5m_500.jpg

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49

Koka Sexton

SEPTEMBER 29, 2008

But, and i can’t stress this enough, How many hunks that you’ve been with because of their looks would you honestly want to stay with as thrilling company? As in, the company I work for mines the Earth. They work in libraries, for law firms and on the stock market. Say web 2.0? I work as a Miner.

Types 99

Types List Comments Posterous 99