Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Social Media 188

Social Media Klout Policies Forums 188

Adam Sherk

JUNE 15, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 165

News Sites Twitter Digg 165

Saying It Social

MARCH 22, 2010

So have fun with your social media networking, keep it lighthearted and entertaining, and you will be able to expand your reach and influence. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. if yes, please explain.

Sites 132

Sites Activities Social Media StumbleUpon 132

Adam Sherk

APRIL 5, 2010

I agree too that it’s not an apples to apples comparison, but social media is certainly having a big influence on the ways that people follow team news and support their teams in general. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

SEPTEMBER 15, 2010

The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be out-of-date (they probably were before I could hit the “publish” button) But those things aside, it is interesting to take a snapshot at various times for the purposes of comparison.

Team 188

Team Twitter Facebook Comparison 188

Adam Sherk

AUGUST 31, 2010

Reference to other social media measures of influence here by NewsKnife [link] Thanks for this post again. I know a number of consumer magazines are publishing in multiple languages, usually in partnership with a local company that manages the presence. Same thinking that plagued the music industry 10 years ago.

Sites 182

Sites News YouTube Press Release 182

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. In 2010, blogs and bloggers are truly influencers. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. Simple, right?

Class 184

Class Blogger Issues Review 184

Saying It Social

JUNE 3, 2010

Using social media enables your company to reach a huge number of potential customers. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer. if yes, please explain.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. This will not kill the event or incentive industry. And yes, once in awhile, we even like to get together with them to “talk shop”.

Klout 100

Klout Eventful Policies Hosting 100

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. Even if Fast Company tries to tell you so.

Class 233

Class Campaign Klout Influencer 233

Buzz Marketing for Technology

JUNE 27, 2008

My Blogroll. They develop a vision for propelling the company into a position as the industry leader in product quality and support. For instance, a manufacturing company cancels the development of a major new product, reduces the number of employees, and reorganizes. Contact Me. My Articles. My Workshops. Recommended.

Patterns 279

Patterns Tag Cloud Groups Groups 279

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. 5 influence traps you must avoid , by Valeria Maltoni. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Why: OK, perhaps not uber-long (887 words).

Class 119

Class Postrank Tourism WordPress 119

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. Strategies are created with tactical ingredients.

Social Media 138

Social Media Klout Policies Consultant 138

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Because inevitably, the next level brings more pay, more power, more respect, and more influence.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

The Way of the Web

AUGUST 23, 2010

Web Strategy Wikinomics Rankings ← Influence and Empire Avenue Should Philadelphia be taxing bloggers? Organising bills and having to negotiate with companies who have no interest in providing decent prices for decent service is less enjoyable than giving up smoking, but it has to be done.

Blogroll 30

Blogroll Disqus Journal RSS 30

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Waxing UnLyrical

FEBRUARY 8, 2011

Everything we do, every decision we make, is influenced, in part, by some sort of list. Get Shareaholic test Filed under Public Relations , Social Media | Tags: how to get on a list , influence , Social Media | Comments (15) Site settings comment help? Sometimes these are more obvious; sometimes they’re not. Read All About It!

List 161

List Class How To Comments 161

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Social Media Strategery

FEBRUARY 9, 2010

I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# For example (from the Fast Company article ), “In 1989, the pilots of the Exxon Valdez ran it into Bligh Reef, spilling enough oil to cover 11,000 square miles of ocean. This year, Gov 2.0

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. On Influence In Public Relations And Social Media | Waxing UnLyrical says: January 11, 2011 at 7:16 am [.] We became good friends. The fundraiser was a success. Rebecca Ames said: Thanks for the link!

Class 207

Class How To Health Care Comments 207

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Give them what they want: Education.

Press Release 238

Press Release Technorati Klout Metrics 238

Webbiquity SMM

FEBRUARY 21, 2012

Truly “social” content will go beyond those basics, and also be: • Optimized: content is more likely to be found and spread if it contains the words and phrases your buyers are using, rather than jargon or internal company terminology. Build a network of influencers. Develop relationships with those influencers.

B2B 190

B2B Social Media Alltop Marketing 190

Social Media Strategery

JANUARY 17, 2009

Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

As you consider this trend, as yourself what about your company is interesting to others? Behind the scenes experiences both humanize a company and take advantage of the fact that we like to consume video and its getting easier to do. You can add Vlogging to your company’s blog when its appropriate and valuable.

comScore 156

comScore Review Klout Marketing 156

Social Media Strategery

OCTOBER 27, 2009

You have to take part in the conversation if you ever hope to influence it. Get to know your companies strengths and weaknesses, and be honest about them. This, then, will further affect or influence how we define the problem or recommend applications/solutions to address or solve them. communities, both online AND offline.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Adam Sherk

DECEMBER 16, 2009

I can see how Google might like to keep that low profile among the general population (so it can safely drop 2ndary/tertiary content versions from the index), yet go higher profile in the seo/webmaster community (so as to influence the use of rel canonical). We do live in interesting times.

Syndication 103

Syndication Publishing URL Yahoo 103

Waxing UnLyrical

JANUARY 27, 2011

The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. It doesnt help build any meaningful media relations if you keep pitching every single minutia from a clients company. Read All About It!

Class 279

Class Press Release Flickr Comments 279

Social Media Strategery

NOVEMBER 10, 2008

Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop. What’s my legacy if I were to leave my company? Stop blogging. Stop Tweeting.

Gov 2.0 66

Gov 2.0 Social Media Wiki Sports 66

Buzz Marketing for Technology

JULY 24, 2008

I don’t follow it closely anymore, but the idea of “sharpening the saw&# still influences how I plan my time for the week. I think she’s struggling a bit with the idea that the company would benefit from her spending some time on personal growth. would work better. Christy Tucker on Question: Tracking CBTs Robert K.

List 100

List Creative Commons RSS Skills 100

Buzz Marketing for Technology

JUNE 27, 2008

Create Blogroll â?? Create blog design that complements the rest of the personal or company brand. Influence Class Audio Download. Have clear blog tagline. Always remember the readersâ?? want is more important than what the bloggerâ??s t be a Lone Ranger. Network with other bloggers. Create links to favorite blogs. loads first.

Blogger 100

Blogger Discount Comparison Price 100

The Way of the Web

AUGUST 12, 2010

Influence and Empire Avenue → Thoughts on UK magazine ABC figures… August 12th, 2010 · View Comments It still feels a bit weird not to be involved in the magazine industry when the ABC figures are released – although I’m getting used to examining the RAJAR figures for radio instead. Add in laptops and tablets.

iPad 29

iPad Yahoo Flipboard Social Graph 29

Adam Sherk

JUNE 29, 2010

Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# I wonder if now that many press releases are seen directly by the public (skipping the media as the middle man) there is a tendency to use more marketing speak as a way to try to influence perceptions.

Press Release 279

Press Release Marketing Class List 279