The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Truly “social” content will go beyond those basics, and also be: • Optimized: content is more likely to be found and spread if it contains the words and phrases your buyers are using, rather than jargon or internal company terminology. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls.