Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Read All About It!

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Social Media Postrank Energy Tourism 153

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. The "fire drill" idea seems like it would help many people and companies.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Image: Stuart Caie via Flickr, CC 2.0 Read All About It!

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Class Flickr WordPress Template 178

Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. No, I didn’t watch it when it was on the air. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

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Class Postrank Tourism Blogroll 134

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Double yikes.

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Class Tumblr Template Templates 241

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back. Read All About It!

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# In other words, something very unusual. Palomino wins this round.

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Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

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Class Blogger Issues Review 184

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut.

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Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 22, 2010

Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! decision on what to measure will be unique to each company. It’s about what you’re going to try to get your target audience to do.

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 Our community was now creating the bulk of our content. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine. Good for you!

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Project How To Class Posterous 170

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. Image: Anne-Lise Heinrichs via Flickr, CC 2.0 The other half of me is rolling her eyes.

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Class Postrank Comments Tourism 124

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Image: Marieke Kuijjer via Flickr, CC 2.0 Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Why: OK, perhaps not uber-long (887 words). I’d love to know.

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Class Postrank Tourism WordPress 119

Social Media Network Marketing

FEBRUARY 25, 2008

Think about the areas where you want to lead the industry and the topics that you want people to think about when they think of your company. Use your blog to become a thought leader in the industry by sharing your expertise on those broad topics that are important and relevant to your company. A blog can be used for so much more.

Blogroll 50

Blogroll Press Release FeedBurner Tag Cloud 50

Social Media Network Marketing

FEBRUARY 25, 2008

Think about the areas where you want to lead the industry and the topics that you want people to think about when they think of your company. Use your blog to become a thought leader in the industry by sharing your expertise on those broad topics that are important and relevant to your company. A blog can be used for so much more.

Blogroll 50

Blogroll Press Release FeedBurner Tag Cloud 50

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Self-employed site owner.

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Press Release How To Radian6 Blogger 129

Social Media Strategery

JANUARY 27, 2010

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. community and I’m looking forward to see where he takes his passion in this new role. Image Courtesy of Flickr User Ben Zvan. Development Social Media Gov 2.0 Dan Munz is the newest addition to the U.S.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. It makes the blogosphere less frightening.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Even if Fast Company tries to tell you so. Instead, Ill find a nonprofit and community I respect and trust. Now you see it, now you don’t.

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Class Campaign Klout Influencer 233

Social Media Strategery

FEBRUARY 25, 2008

Fri, Sep 5, 2008 Miscellaneous Photo courtesy of Flickr user Le Syndicaliste under Creative Commons license That’s actually a great question, and one that I struggled with for a long time before I actually bit the bullet and created this site. I will add you to my blogroll! I will add you to my blogroll! Government 2.0

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Gov 2.0 WordPress Resources Wiki 50

Social Media Strategery

MAY 12, 2010

Image courtesy of Flickr user remography When I first started my foray into Social Media there were two kinds of people—those who proselytized Web 2.0 bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Heroes At the Gov 2.0

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Image courtesy of Flickr user woodleywonderworks Social media is starting to shape the world we live in on a “most recent” basis. Looking back ten years ago, the thought of social media didn’t even exist.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s not a “wave the magic wand&# scenario. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Waxing UnLyrical

JANUARY 7, 2011

Image: pimpexposure via Flickr, CC 2.0 Perhaps “hot&# in a different way today…) Image: Leon Ferri via Flickr, CC 2.0 As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. “Filled up&# ? And yes, these are all direct quotes from the emails.)

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

FEBRUARY 8, 2011

Image: Paul Schultz via Flickr, CC 2.0 Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). What about you?

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List Class How To Comments 161

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Image Courtesy of Flickr user Ack Ook* buy-in , leadership , scary , social media , web 2.0 Government 2.0

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

JANUARY 26, 2009

Image Courtesy of Flickr user GroovyGuru Junior employees lost in a mass of thousands – they’re often anonymous pluggers who are told that they have to “put in their time.&# With the proliferation of social media both inside and outside the organization, this phrase is now more of an excuse than a reason. Expo in New York.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

MAY 19, 2010

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

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Gov 2.0 Project Web 2.0 Meeting 79

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Image: striatic via Flickr, CC 2.0

Class 215

Class Policies Flickr Comments 215

Social Media Strategery

FEBRUARY 1, 2009

Imagine what their fears will be and address those, but most importantly show how the company’s (or in my case, the association’s) work can be enhanced by that new tool/platform/effort. Most importantly, don’t disdain their fears and hesitancies, acknowledge them as important and understandable, and then address each one.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. Stand out from the crowd and actually do something about it.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0

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Class Press Release Flickr Comments 279

Social Media Strategery

DECEMBER 30, 2008

In 2009, I want to do more to illustrate the “What’s in it for me&# to our everyone at my company, especially our managers. Image courtesy of Flickr user xmascarol new year , prediction , resolutions , social media , web 2.0 Having done this work (online communities, collaboration, user-created content, etc.)

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Waxing UnLyrical

JANUARY 26, 2011

Image: Asthma Helper via Flickr, CC 2.0 If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? Image: Rafael Peñazola via Flickr, CC 2.0

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

SEPTEMBER 27, 2010

Image: Clyde Robinson via Flickr, CC 2.0 I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience.

Wireless 185

Wireless Class Feed Feedly 185

Social Media Strategery

OCTOBER 27, 2009

community (it’s not all that hard!): communities, both online AND offline. Get to know your companies strengths and weaknesses, and be honest about them. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94