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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Your currency is your social media VALUE.

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

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Social Media Complainers – your new BFF's

Akamai Marketing

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Social media has reached the masses. The NHL is already using this Twitter extension to connect its brand with fans. Will brands start holding Tweet-ups for their followers that are sponsored? Everyone is doing it. You can’t sponsor Twitter – but you can sponsor Twitter-ups. I think so. Its just a matter of time.

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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Tool Tuesday: PostRank Analytics

Akamai Marketing

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media.

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