Blogroll Brands Facebook Lurker 
Akamai Marketing
APRIL 4, 2011
640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. It might frustrate you to know that LOTS of people are lurkers. Million users on YouTube.
Buzz Marketing for Technology
JULY 7, 2008
To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Go join that! Content still is king.
Expert insights. Personalized for you.
203 
Let's personalize your content