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The Great Content Debate: Defining What Online Engagement Really Is

Social Media Today

The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

Blogger 389
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Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

Ambassador programs are most commonly seen in the blogosphere, so this Instagram ambassador campaign positions Grey Goose as a pioneer. Many brands will most certainly follow the lead of Grey Goose and engage in similar mobile and social campaigns. Use Instagram to Create Visual Engagement. What do you think about the campaign?

Mobile 260
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Blogosphere Trends + Storytelling

ProBlogger

Because today, we’re going to use the weekly blogosphere trends from Regator to talk about the importance of storytelling in blogging. This story is dramatic, engaging, and puts readers into a situation they are unlikely to experience on their own. Blogosphere Trends + Storytelling. Why am I telling you all of this? Share This.

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Blogosphere Trends + Using Infographics

ProBlogger

If you have the resources, interactive graphics such as this timeline of Middle East protests is just about the most engaging content you can provide. Blogosphere Trends + Using Infographics. Get interactive. Choose a color scheme. She is also an award-winning print journalist. You can find her on Twitter @kimber_regator.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Mashable: HOW TO: Create A Facebook Engagement Policy. Engaging on Facebook. Also: interactive marketing trends and how social media may break down gender stereotypes.

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Blogosphere Trends + Being Opinionated

ProBlogger

Man alive, I hate bringing you a list of blogosphere trends that includes both Lindsay Lohan and Jersey Shore—not to mention Sarah Palin. Blogosphere Trends + Being Opinionated. This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts). Share This.