Customer Anthropology: The Art of Observation
Buzz Marketing for Technology
JULY 24, 2008
From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.
Let's personalize your content