Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Laurel Papworth

FEBRUARY 12, 2012

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it. So I could trial the idea with the community.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Viper Chill

DECEMBER 2, 2012

” Source: Fast Company. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. It’s a dipshit move — and sadly, a tech blogosphere staple. Plus an installed base to drive pricier sales of ancillary products such as checks and upgrades.

Reddit 80

Reddit Wikipedia Aggregator Cost 80