Where Does 'Transparency' Fit In The New Social Media Marketing Model?
Diva Marketing Blog
FEBRUARY 1, 2010
I see that as a practical approach, but the twittering and blog commenting should be disclosed with the author's true identity. The more capable an organization is of keeping it real on the grid, the more successful it usually is in the blogosphere, on Facebook, Twitter and everywhere else it maintains a social media presence.
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