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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Are Blog Comments Dead? | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! It’s a completely understandable feeling.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Let me know about your favourite pieces from the last week in the comments below.

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Online Community Activism with GetUp and Prosper

Laurel Papworth

Some commentators have described Prosper Australia’s Buyers Strike as “irresponsible” because it threatens to disrupt the orderly market in real estate. which doesn’t actually link to or name the “some commentators&#. Regulatory affairs will become redundant, unless they learn how to work with online communities.

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Get More Comments: Focus on the First Comment

ProBlogger

This guest post is by Danny Iny of Firepole Marketing. That’s when you begin to wonder … why isn’t anybody leaving a comment? There are blogs with readerships in the hundreds of thousands with barely a handful of comments per post. Why don’t people comment? That first comment is the tipping point.

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10 Outreach Tools Every Marketer Needs

Kikolani

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. They do not only engage in witty commenting, but also seek information about brands and make online purchases. These are the tools that any versatile marketer’s arsenal should contain.

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. It makes the blogosphere less frightening. And, quite frankly, the blogosphere can be daunting. Sign out Leave your comment here. Sign out Leave your comment here.

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