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The Blogosphere is Thriving

Mindjumpers

It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. People today speak of the blogosphere as a collective term of bloggers. This makes the blogosphere a powerful entity reflecting many people’s opinion.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

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Facebook Edgerank Changes & Rumors: 5 Must-Reads

Firebelly

Like many in the blogosphere, I noticed a “September slump” in regard to reach on some of the Facebook pages I manage. Many have speculated that Facebook changed their Edgerank algorithm so that organic reach of brand updates was decreased – forcing brands into pay to play visibility via promoted posts.

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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 9 Ways to Transform Your Website Into a Social Media Hub. By Rich Brooks Should your website be social? Are you looking to turn that static website into an interesting social media–enabled destination?

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Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Tweet After Death: How to Use Social Media to Live Forever.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

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Tweet After Death: How to Use Social Media to Live Forever [Redux]

Waxing UnLyrical

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Unless you could, of course, time your messages. Tweeting after death.