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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.

Blogger 389
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Non-Facebook Users: Please Comment Here

Ari Herzog

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. If you do comment, how do you react to a Facebook system?

Comments 119
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236
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How Netflix Could Solve its Price Increase Debacle

Waxing UnLyrical

Since the emails started rolling out, Netflix has been taking a beating of “ Dear Netflix – &# tweets, comments (38,007 as of this writing) on its Fan page, and overall really bad sentiment across the blogosphere and social media. A relatively strong brand has been tarnished. A solution to the problem.

Price 246
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Blogosphere Trends + Using Infographics

ProBlogger

If you do make your own infographics, rather than keeping them solely for yourself, use them as an opportunity to spread your blog’s brand by tagging them with your logo and allowing them to be embedded around the web, preferably with an embed code that leads back to your site. Please share them in the comments. Get interactive.

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Check-in on Product Discussion and Get Rewarded on German Rating Site

Mindjumpers

“The Chicken” is a German website based in Berlin and it applies a Foursquare model to product and brand discussions. In addition, a rating system lets the users score brands and products and they have the possibility of leaving comments as well. Beneficial for both customers and brand. The Blogosphere is Thriving.

Sites 198
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Blogosphere Trends + Guest Posting

ProBlogger

Check back to answer questions and follow up on comments. This example received several negative comments but when the guest poster didn’t return to address them, they got out of hand. Lesson: Stirring controversy in a guest post is risky business, particularly if the host blogger disagrees or the comments get out of hand.