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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Sysomos’ Nilesh Bansal wouldn’t shed any light on the question when I spoke with him. I came away impressed.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

After analyzing more than 100 billion tweets on the Sysomos platform, Kingsford Charcoal and Marketwire deemed Waukesha, Wisconsin resident, IT professional, and part-time wine blogger, Clifford Brown , as 2012’s “Nicest Person in Social Media.”.

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20 Killer Facts About Business Blogging

Writtent Blog

Bloggers between the ages of 21 and 35 dominate blogging, totaling more than 53%. Sysomos ). online consumers say they’ve made a purchase as a direct result of reading a blogger’s recommendation. Presentation from Writtent. . 23 % of Internet time is spent on blogs and social networks ( Barnraisersllc ).

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Missed Opportunities

Twist Image

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. brand loyalty. business book.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and plan for the kind of resources (like designers, bloggers, etc.) Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site.

Strategy 186
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You Become What You Measure

Social Media Strategery

We use tools like Sysomos and Radian6 to track millions of social media posts. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score. What scared me as I read this article is that I see marketing and PR taking the exact same road. Where does it stop? Will it stop? Can we stop? .

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Should You Be Outsourcing Social Media?

Proactive Report

Mark Evans wrote this week in the Sysomos blog. They can identify the right bloggers and other influencers for you to talk to and even reach out to them to start the relationship. The answer is yes and no – depending which part of the social media program you’re talking about. They can guide your strategy.