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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Finding Bloggers and Influencers. Followerwonk. BuzzStream.

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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business.

Blogger 152
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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. Vocus built its own tool, which is fully integrated into its PR monitoring system; Cision white-labels the Radian6 social media monitoring tool.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies.

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The New Marketing Hacker

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It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars ) was busy asking herself some very similar questions at the TechCrunch Disrupt conference in New York this past week. There is a massive and missed opportunity happening in the marketing industry. The brands. advertising agency. advertising platform.

Radian6 100
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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

While Sysomos doesn’t currently pull user profiles in, it’s only a small step from there to linking a Twitter or Blogger profile into things and having a complete record of your visitors’ browsing habits. I do think they need to answer the privacy questions, though.

Sysomos 273
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Missed Opportunities

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Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. brand loyalty. business book.

Sysomos 108