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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The company’s built-from-the-ground-up monitoring tools cover more than 50,000 sources, and its database of more than one million journalists, bloggers and media sites are invaluable for connecting with the right writers and performing effective outreach. Nielsen BuzzMetrics. Budget: We don’t need no stinkin’ budget.

SM2 202
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Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it!

Study 220
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TODAY: The UN International Day Against Torture

Mindjumpers

Through joined efforts from bloggers all over the world, today will hopefully be a day where people pay attention this important issue. We have chosen to use this day and this blog post to pay tribute to people fighting on this cause everyday and the fact that torture is much closer to you than you think.

NGO 262
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The Story of The World's Most Powerful Social Network – Facebook

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. 30% of all consumers are more likely to buy a product recommended by a non-celebrity blogger. They are also making a big impact on purchasing decisions.

Platform 272
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Paid, Owned and Earned Media in Digital PR

Proactive Report

Earned media has morphed too – apart from the traditional mainstream media there are bloggers and industry influencers on Twitter with a large following who have to be included in your media relations plan. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Track outcomes.

Nielsen 61