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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Learn how tagging and other metadata improve your ability to search and measure the spread of information. Create informational podcasts about a product’s overall space, not just the product. Learn which bloggers might care about your customer. Learn all you can about how NOT to pitch bloggers.

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3 Tools For Managing a Killer Multi-Author Blog

Convince & Convert

This could be product knowledge, social networking presence for promoting content, authority in the industry, cost of their time, etc. If you hand out the AP style guide to every employee blogger and expect them to read it, you better be paying them something extra. Identify Ideal Contributors. First write down a list of target traits.

Tools 127
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3 Tools For Managing a Killer Multi-Author Blog

Convince & Convert

This could be product knowledge, social networking presence for promoting content, authority in the industry, cost of their time, etc. If you hand out the AP style guide to every employee blogger and expect them to read it, you better be paying them something extra. Identify Ideal Contributors. First write down a list of target traits.

Tools 114
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Blog Content Strategy 101

ProBlogger

Kristina Halvorsen, content strategy guru and founder of content strategy consultancy Brain Traffic , defines content strategy as including editorial strategy, web writing, metadata strategy, search engine optimization, content management strategy, and content channel distribution strategy. Stepping Toward Strategy.

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10 Things Google will Love About Your Website you Probably Don’t Have

Kikolani

XML sitemaps also give the spiders metadata about your pages such as the last time a page was updated and how important one page is to the rest of the website. Google really likes it when you use their products on your website, even invisible ones. An XML sitemap is like an address list for your website. Social Sharing Buttons.

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Traffic Technique 6: Backlinks

ProBlogger

Originally they gave value to links, the link text, and the metadata associated with links, such as link titles and follow attributes. That means that the links to your blog won’t all read the same way, they won’t all talk about the same product or promotion you’re running, and they won’t all be crammed with keywords.

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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

Using a keyword more than 1-2% on a page, including metadata. And some blog owners code their site to use the “nofollow” tag, which tells Google to ignore any links in comments.But heh, be a friend and leave a blogger a comment! If you read your content and it feels pushy or over-bearing to you, Google will probably agree.

SEO 79