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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Use an editorial calendar for content marketing.

Content 304
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Team 160
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Guest Bloggers Wanted

Ari Herzog

Among the more popular: How Social Networking Makes Us Less Social by Christopher Roberts. Musing About Mobile Networking by Rob the Web Guy. Social Media Marketing Across Global Cultures by Christian Arno. What Nike Teaches Us About Social Media by Brandon Yanofsky. Know someone?

Blogger 151
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9 Social Media Tools Every Blogger Needs To Know About

Kikolani

Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. Keep track of all your social mentions with this nifty social media tool.

Blogger 159
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Slide 17: Websites and email dominate marketers’ time.

B2B 150
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Build blogs and teach conversational marketing and business relationship building techniques. Help companies participate in existing social networks, and build relationships on their turf. Don’t fabricate this).

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Targeting Ottawa’s boomers

Sherrilynne Starkie

Zoomers are the youth market of 30 years ago, the post-war population bubble. According to the Pew Internet & American Life Project , for the first time ever, more than 50% of older people are internet users and an even higher share have mobile phones. Related posts: Does your brand take bloggers seriously? Related articles.

Travel 295