How To Become An Ethical Blogger
SEPTEMBER 24, 2015
Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones. Fulfilling this need, I bring forth a framework of the norms of ethical blogging to inspire every blogger, especially the newbie, to help become ethical bloggers.
How To Use Twitter For PR
JUNE 21, 2013
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?
How to Write a Business Book Without Losing Your Soul
NOVEMBER 18, 2014
It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. A business book is 60,000 to 80,000 words.
How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are highly trusted resources.
How to Easily Remove Any Facebook Application
MARCH 21, 2011
It has also become a major place for quizzes, gaming and other fun little activities that are easy to find anywhere on the site. Maybe it turns out to have spyware attached, or gives your personal details to third parties. Here’s how to get rid of any Facebook Application.
How to Build a Community that Thrives
FEBRUARY 26, 2015
I thought my keyboard was going to catch fire. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? Talk to your community. But let’s back up and talk, first, about what it means to build a community.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. It’s also challenging to do well.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. It seems to be the one thing everyone wants to do, but hardly anyone knows how to build and execute. What are you trying to achieve?
How to structure glocal communication on Social Media
NOVEMBER 4, 2014
Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field. . My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. Furthermore my thesis investigates how the glocal challenges could be converted into best practices for global brands. How to.
How To Get Results From Your Blogger Outreach Campaign
APRIL 13, 2011
Bloggers are a unique breed. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Part of the strategy included reaching out to bloggers in the nonprofit space in hopes that they’d write a blog post about the grant.
A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
It was originally posted on The Shelf’s blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. Every PR or marketing person who is focused on journalists or bloggers should read this. Second, we needed to do giveaways!
How to Use Pinterest And The New Rich Pins Features
JUNE 5, 2013
Pinterest is especially a platform where people go and find inspiration, collect items found on the web onto boards to share with their network. You can follow users with similar taste and interests as you to repin what they have pinned or find items across the web on your own.
How To Humanize Your Business
MAY 14, 2012
How To Humanize Your Business. In this session the authors of Humanize: How People-Centric Organizations Succeed in a Social World will explore how to create organizations that are more human, thus more compatible with social media. and Jamie and me!
How To Write Irresistible Email Subject Lines
FEBRUARY 17, 2015
It’s your introduction – the thing that grabs the reader’s attention and entices them into opening it to find out more. And therefore, is more likely to get sent to the trash without ever being opened. A sense of urgency will trigger a click to open.
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Many company blogs are like this: Business owners start them because everyone else does but you are not sure what to do with it. You just haven’t brought your blog to the next level. The first thing you need to do is define success, as it means to your business.
How to generate Twitter leads using automation
OCTOBER 7, 2015
And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built-in safety from future algorithm updates. want to present at”.
How to Write Blog Posts that Get Read and Shared
FEBRUARY 5, 2015
We had such great success with Andy Crestodina’s webinar last month on influencer relations , we hope to keep the professional development and engagement level at the same high pace. Therefore, next Thursday, I am going to host How to Write Blog Posts that Get Read and Shared.
How To Be a Better Guest Blogger
AUGUST 16, 2015
Every blog publisher wants to increase eyeballs and visits. We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from wannabe bloggers, I’ve learned that a lot of people don’t understand the difference between blogging and article marketing. I wanted to make sure my topic fits with your theme. I have two guest posts that I would like to have published.
How to Market with Mom Bloggers
Convince & Convert
APRIL 22, 2015
Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships.
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. Here’s how to stand out from the crowd with your influencer marketing campaigns.
How to Blog Differently in Three Easy Steps
APRIL 11, 2016
Being unique and standing out in the online world is crucial to your blog’s success. Learning how to blog differently is easier than it might seem. While other’s are trying to copy the big blogs, find your own mojo and really hit your blogging stride.
How to Treat Your Bloggers Like Rock Stars
Convince & Convert
JANUARY 29, 2014
Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. The writer in me loves to learn all the viewpoints of a story or relationship so this week I’m focusing on a prominent. Image via BigStockPhoto.com.
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us.
#FollowFriday: For Bloggers, By Bloggers
FEBRUARY 25, 2011
Well, this isn’t a #FollowFriday for a particular person; rather a site that is written for bloggers by bloggers. In some places, you’d have to pay for those ideas, but For Bloggers, By Bloggers gives them to you with a smile and a “have at it attitude.
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out.
Samsung Threatens Bloggers and Provides a Valuable Lesson
SEPTEMBER 6, 2012
It’s been a while since we’ve had a PR gone bad case study to review. I saw the story this past weekend and was debating about whether or not to write about it when Jodi Echakowitz asked me if I’d seen it. So here’s the story… Samsung Threatens Bloggers.
Six Things You Can Learn about Blogger Relations from Apple
SEPTEMBER 12, 2012
It’ll be interesting to see if any of the rumors are true, including the one that says none of your accessories will work with the new phone because they’ve changed the connectors. Is it going to be worth all the hype? Blogger Relations. Today is the day!
How to Leverage the Potential of Blogger Outreach
SEPTEMBER 24, 2012
Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What is Blogger Outreach? Searching For Bloggers. There is no easy way to do this.
How to Get Started with Instagram Marketing
APRIL 11, 2015
It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. If you haven’t tried Instagram marketing yet, it’s time to get started.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
mom buying power estimated to be $2.1 trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015).
15 Amazing Women Bloggers You Should Get to Know
DECEMBER 27, 2011
One of the fantastic things about the growth of social media is how it has widened our window on the world. As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. You don’t have to rely on Facebook’s marketing tools to build a loyal following. We’d love to hear about them!
Bloggers: Let Your Content and Your Readers Breathe
JULY 29, 2014
We don’t have much time to grab our readers’ attention these days. It is our responsibility as authors and publishers to make it as easy as possible for our readers to read what we have to offer. It is our job to be: Readable. Send to Kindle.
How to: Develop an Advanced Understanding of Social Media
FEBRUARY 18, 2014
Social media, as a professional endeavor, is still in its youth; has just started to think about the opposite sex, get hair in weird places, and catch wind of the Hunnic acne horde. And you know that schools haven’t quite yet figured out how to offer comprehensive social media classes.
Feature Friday: How to Increase Web Traffic
MARCH 17, 2011
Targeted traffic on the other hand refers to people who already have interest on the content of your site and will constantly visit it. Probably because you have a content that appeals to their needs and they will continue to come back as long as you retain your high quality creation efforts.
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. If you are looking for help on becoming one of them, this post is – sadly – not going to help you. Over to you!
How To Schedule Instagram Posts
The Social Media Hat
JULY 7, 2016
Social Media How To Schedule Instagram Posts. Instagram is the fastest growing social network, which means that bloggers and businesses need to get on board in order to take advantage of the many opportunities. How To Schedule Instagram Posts Using AgoraPulse.
How to be a Guest Blogger on 10 Popular Websites
SEPTEMBER 5, 2016
Becoming a guest contributor on a popular website is a great way to build your… Read More.
How to Easily Make Animated GIFs from YouTube Videos
MAY 2, 2015
Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. For more #EndlessFun go to [link]. Here’s how: 1.
How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content
OCTOBER 24, 2016
To keep your blog growing, you add more and more content doing your best to market everything you write. Here are 5 tools to do that, without any help or expensive audits. The easiest tool to do that is Serpstat. Users won’t be able to use it (for obvious reasons).