Open Research: A Framework for Social Analytics

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We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning.

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Trending Sources

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

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For example, a single individual may have accounts on Flickr, Facebook, Twitter, Posterous, YouTube, etc.

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List of Social Media Management Systems (SMMS)

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The tell me their current client makeup is 60% Enterprises, 30% Agencies and 10% Bloggers / Independent Consultants. There are also lots of 'cool' features like a branded short URL or white labeled updates on Twitter (so it will say from Cisco vs. from Tweetdeck for example).

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

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Case Examples and Research Microsoft’s answer to Google Docs “ Docs.com &# uses Facebook connect as it’s “active directory&# to allow members to login and connect with their real friends.