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Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Convince & Convert

One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Bloggers also tend to be active on a plethora of channels since they. Read it here if you missed it, it’s a good one! ).

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Social

I faced this problem when I became a travel blogger and content creator.  I see opportunity in competition When entering a new market or industry, perception is everything. Their content informed mine - showing me the type of content my potential audience enjoyed and also revealing gaps of information in the market.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. How big your marketing or social media team is will define how many licenses, tools, and headcount you need to secure funding for.

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15 Time-Saving Strategies for Social Media Marketers

Social Media Strategies Summit

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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What do Gmail’s new Rules Mean for Bloggers?

ProBlogger

The post What do Gmail’s new Rules Mean for Bloggers? This Guest Post is from email marketing expert Krystin Ruschman, owner of Email2Inbox. So to make sure bloggers keep on the right side of these new email rule changes, let’s dive into some details… WHAT is happening? It changes the way email marketing is done for most people.

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