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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Respect copyright, fair use and financial disclosure laws. Some bloggers work anonymously, using pseudonyms or false screen names.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning. He pointed to Liz B.

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