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Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging

ProBlogger

As a blogger, it is essential to find your own unique voice and embrace it fully. Similarly, as a blogger, you must build a strong brand around your blog. As a blogger, you can leverage similar approaches to enhance your blogging business. Rights Management Star Wars is a prime example of effective rights management.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Respect copyright, fair use and financial disclosure laws.