Waxing UnLyrical

NOVEMBER 10, 2011

These people are great examples of where I want to be and when I am with them, I learn all I can. One of the reasons I will come back to a blog again and again is that feeling that the blogger is talking to me, not at me. I want to come to a blog to learn something, and interact with that blogger. Follow her on Twitter. .

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Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. Might be media, bloggers, celebrities, social media mavens. For example, bloggers that your company works with consistently over several campaigns. Think of the term “buzz.”

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Waxing UnLyrical

JUNE 21, 2013

I think there are better and worse ways of doing them all; for example, #1 should be much more about others’ content than yours; #2 makes me barf; ditto on the reply-alls and/or RTs for #3; also for #5, when I see a person’s timeline filled with @ messages to journalists/bloggers, that all contain the same query/pitch (and I have even seen (..)

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Waxing UnLyrical

JUNE 7, 2018

If you read through these examples and think, “I don’t do all those things when I develop new content,” I hear you. This blogger was simply musing about the variance he encountered in depictions of a model he likely figured all his readers understood. We gather data points and recipient feedback to refine our approach.

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Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Today, I’m giving you a snapshot of the framework along with an example for each. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution.

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Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. How did you start promoting and spreading the word about your food truck?

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Waxing UnLyrical

JULY 25, 2016

How to Measure PR: A Case Study and Examples. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup.

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Waxing UnLyrical

NOVEMBER 10, 2010

Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines.

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Waxing UnLyrical

APRIL 13, 2016

But as opposed to celebrities, who are often the brand ambassadors or the “face” of a product or service, influencers can be bloggers, consultants, market analysts, critics or just about anyone who is popular online, even if they do not have a massive follower count. The influencer list included bloggers as well as well-known publications.

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Waxing UnLyrical

NOVEMBER 4, 2010

Five easy steps to customizing your 404 page, assuming you’re using WordPress (you in Blogger, or something, I ain’t got nothing for you). For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. So here you go.

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Waxing UnLyrical

MAY 1, 2013

Get media and bloggers to consider and, sometimes, write about stories they might not otherwise have considered, or even known about. For example, I’d hate to be a telemarketer (but, if I had to be one, I’d be the best friggin’ telemarketer out there), for example. Especially those in public relations.

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Waxing UnLyrical

FEBRUARY 5, 2013

For example, at USB Memory Direct we recently collaborated with graphic designer UPSO to create a unique design for one of our business card shaped custom USB drives. Clarke is an inbound marketing analyst and blogger for USB Memory Direct, a leader in the custom flash drives industry.

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Waxing UnLyrical

MARCH 4, 2011

So, for example, if I’m commenting over at Gini’s place , or Joe Hackman’s place , and I think of someone with whom I had a similar conversation, or who would be interested in participating in this one, I simply type an @ into my comment. What makes Livefyre better.

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Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. And my guest bloggers, both frequent and infrequent. When you SEO a timely news release, you are competing with news, correct? In Google you get: Let’s face it.

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Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. For example, if we saw a significant key purchase come through.

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Waxing UnLyrical

FEBRUARY 28, 2011

The use of Twitter among Maltese journalists is still quite rare and I have seen few examples of live-tweeting from events. By following people on Twitter and talking directly to Maltese nationals who live and work in Libya and their relatives, bloggers like @planetmona have competed with the country’s traditional media.

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Waxing UnLyrical

JANUARY 9, 2011

For example, I thought this week’s roundup might be a list of seven New Year-related posts I found useful. And my guest bloggers, both frequent and infrequent. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 It does not reflect the opinions of my clients, former employers, or anyone else.

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Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. And my guest bloggers, both frequent and infrequent. I’m pleased to tell you that I did, indeed, go eat a dosa that day. Now, about two and a half years later, I talk about a lot of other stuff. I’ve used it to find sources and new handbags.

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Waxing UnLyrical

AUGUST 30, 2011

For example, with Idea Starters I would engage in a deep structured discussion, and with amplifiers I would understand their need to satisfy their readership and provide them with pre-packaged information that they can easily repurpose. I like to say that these tools are in continuous beta.

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Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers.

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Waxing UnLyrical

NOVEMBER 19, 2010

Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. Krista Giuffi said: Interesting case example of crisis comm & reputation mgmt from @iherwin via @Shonali: [link] #pr #publicrelations [.] And my guest bloggers, both frequent and infrequent. Read All About It!

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Waxing UnLyrical

APRIL 6, 2011

I don’t frequent bloggers who make a habit of ranting because, quite frankly, they start to bore me. Let’s take this post, for example. I’ve been called out when people have thought I’ve written BS. And I’ve done my own share of ranting , which I’m doing now as well. I mean, who likes pompous asses?

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Waxing UnLyrical

JUNE 1, 2011

For example, read Kellye Crane ‘s post on ho w she was temporarily homeless during Hurricane Katrina. From an SM campaign point of view, I think we’ve been doing some interesting things (but of course, I’m working on the campaign, so take that with a fistful of salt if you need to).

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Waxing UnLyrical

OCTOBER 27, 2010

I can go into other examples, but… you get the point. Heres another example: you can always tell the seasoned actors on sitcoms that are taped before a live studio audience. And my guest bloggers, both frequent and infrequent. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 no, seriously, its just me.

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Waxing UnLyrical

DECEMBER 5, 2010

This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic. Bleak (another metal blogger). And my guest bloggers, both frequent and infrequent. I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought.

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Waxing UnLyrical

JANUARY 24, 2011

Examples of sites using Mobify include Boing Boing and A List Apart. And my guest bloggers, both frequent and infrequent. Mobify is hosted, but still gives site creators flexibility over mobile style-sheets to create unique designs and layouts. You do need a basic design and CSS background to configure your site. Read All About It!

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Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. And my guest bloggers, both frequent and infrequent. When applied to non-profits, these initial theories on Google Instant’s implications for search engine marketing may affect small non-profits more than larger non-profits.

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Waxing UnLyrical

DECEMBER 6, 2010

This is because the contributing bloggers are all remarkable women, and I am truly lucky to be able to see life through their eyes. For example, are you responding to other people’s tweets with your own thoughts on a particular issue? And my guest bloggers, both frequent and infrequent. Or other blogs? Read All About It!

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Waxing UnLyrical

FEBRUARY 1, 2011

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. And my guest bloggers, both frequent and infrequent. And Anne Buchanan made a good point when she said: Is there a difference between KPIs, business outcomes and PR outcomes? Read All About It!

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Waxing UnLyrical

DECEMBER 28, 2011

My query made it clear that I wanted examples of success, and how it was being measured. It may have escaped your notice, but more and more media (and bloggers) are working for multiple outlets these days. That was supposed to be the story. By now, everyone is some kind of social media “expert.” So what’s new about you ?

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Waxing UnLyrical

JANUARY 13, 2011

Someone sitting in Brazil, for example, likely won’t randomly search out our institution. Perfect example of that. And my guest bloggers, both frequent and infrequent. Content reach New audiences mean new opportunities. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 Read All About It! no, seriously, its just me.

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Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? And my guest bloggers, both frequent and infrequent. But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. Theory is all very well, they (you) said. Read All About It! Well, perhaps sometimes those of my dog, Suzy Q.

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Waxing UnLyrical

OCTOBER 6, 2010

Using Jimi Hendrix as an example would get ME revved up. And my guest bloggers, both frequent and infrequent. Quite frankly, it got me a little nervous presenting this information in that kind of way. But my experience and instincts told me three things: 1. Music is a great way to help the social networking medicine go down.

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Waxing UnLyrical

AUGUST 7, 2015

So when you’d research bloggers for outreach, that was a huge factor. For example, take these two posts by Mark Schaefer , indisputably an A-lister. Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. So those were part of your core suite of metrics.

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Waxing UnLyrical

DECEMBER 21, 2010

There are several other options, such as Flickr, Tumblr, WordPress, Blogger, etc… even Ping.fm. Ill leave you with this - Not every blog can be the center of conversation but any blogger can be on Amplify. Try as I might to get people to comment on this blog, for example, I cant really force them to. Read All About It!

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Waxing UnLyrical

JANUARY 3, 2011

I’m a poor example, but every time I did this, I felt much better. And my guest bloggers, both frequent and infrequent. Hopefully all will go well with your new employer; but if it doesn’t, you don’t want to have to start from scratch. Make sure you take lunch breaks. Your body and mind need it. Read All About It!

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