Josh S Peters

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Over the years we have seen countless examples of how social media can make or break the reputation of a brand. A good PR push with the right influential bloggers and online personalities can have great impacts on what shows up about your company in the SERPs. That is when you enter the land of hippies and gurus.

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The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

This is of course just an example, for your own business you will need to build your own ZMOT model by determining the “who, what, where, when, why and how” of your customer base. For example, let’s say you’re a makeup manufacturer.

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Where Do Forums Fit Into Social Media Marketing?

Josh S Peters

Let me give you an example…. For example, this negative thread recently popped up about GE Money Bank credit cards. This post was contributed by guest blogger & ex-internet marketer Michael who writes about credit card deals on his site CreditCardForum. image by Andres Rueda. Tweet This Post.

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Where Do Forums Fit Into Social Media Marketing?

Josh S Peters

Let me give you an example…. For example, this negative thread recently popped up about GE Money Bank credit cards. This post was contributed by guest blogger & ex-internet marketer Michael who writes about credit card deals on his site CreditCardForum. image by Andres Rueda. Tweet This Post.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

and plan for the kind of resources (like designers, bloggers, etc.) For example, if there are specific forums your customers frequent then look at sponsoring threads or putting ads there. Content: Using the model you’ve built about your customer build your content guidelines, plans, content calendars, etc.

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Engagement is Mantra of Social Media, Why Not Mantra of Schools, too?

Josh S Peters

See you in comments !; -) Ivana Sendecka is: Lifelong Learner | Business consultant | Coach | Blogger | Reader | Listener | Passionate about life & about unfolding talents in people| “Talk walker”| Person who cares| Living “Curiosity on steroids”| She runs a project NGLS – Next Generation Leaders of Slovakia.

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7 Lessons learned from Toyota's “borrowed” image follies | Shuaism

Josh S Peters

What if some of the bloggers and photogs hated Toyota? Until people realize that this isn’t the old west and playing fast and loose doesn’t cut it anymore we’re going to see more and more examples like this popping up. Think of others This is a simple lesson that we all should have learned as kids.

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