Harp Interactive

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Monitor Your Brand Online-Part 1

Harp Interactive

For example: Your brand name. Blogs (WordPress, Blogger, Twitter etc). Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored. Trademarks. Competitors. Video Sites (Youtube).

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Learn which bloggers might care about your customer. Example: what Jeremiah Owyang did for Hitachi Data Systems. Track your inbound links and when they come from blogs, be sure to comment on a few posts and build a relationship with the blogger. Learn all you can about how NOT to pitch bloggers.