Direct Marketing Observations

article thumbnail

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

We all could mildly claim that we are or were bloggers at one point in time, except that it’s now merely part of what we do for our clients and respective companies. or starting blogger outreach campaigns ? We all did something before social media. You’ve evolved. Let’s digress. Things are changing.

article thumbnail

Content is under scrutiny? It’s about time.

Direct Marketing Observations

I’m using Google search results as the prime example here. Bloggers do it by linking to each other. I look at the URL under each search result. and that in and of itself can be revealing-sometimes content that you think is going to be worthwhile turns out to be crap. I thought we were getting the best search results possible?

Content 162