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Book Review: Social Media Marketing

Webbiquity SMM

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).

Review 152
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites.

SM2 202
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Only recently, however, this story has become widely critiqued, with bloggers calling the practice a “vicious … royal mess&# that “crossed the line.&# The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn.

Brands 133
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. This post is a somewhat technical approach toward dealing with duplicate content issues. How many of these new tactics have you adopted? Does Google PageRank Really Matter? :

Marketing 264
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

I’ve heard about dozens of businesses who created Facebook Pages, pouring their hearts and souls and development hours into crafting content and attracting new fans, only to find out that their account disappears without a trace. Throwing up an away message was so much more care-free. Where Did My Facebook Page Go?

Facebook 277