Buzz Marketing for Technology

JUNE 27, 2008

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Respect copyright, fair use and financial disclosure laws.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Laurel Papworth

OCTOBER 22, 2011

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? e.g. my partner Gary Hayes being published in Wired and The Guardian.

Communities 108

Communities Social Media Journal Diagrams 108

ProBlogger

DECEMBER 26, 2016

Using Quotes in Your Blog Legally and Ethically. In today’s lesson, I want to talk about using quotes on your blog. I’m regularly asked – particularly by new bloggers – what the etiquette and legalities are around using content that others have written in your own content – or the practice of quoting others.

Content 34

Content How To Blogger Diagrams 34

ProBlogger

DECEMBER 26, 2016

Using Quotes in Your Blog Legally and Ethically. In today’s lesson, I want to talk about using quotes on your blog. I’m regularly asked – particularly by new bloggers – what the etiquette and legalities are around using content that others have written in your own content – or the practice of quoting others.

Content 20

Content How To Blogger Diagrams 20