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20 Bloggers to Watch in 2012

ProBlogger

As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He also has a talent for community engagement. Corbett Barr. Marcus Sheridan.

Blogger 53
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Book Review: Social Media Marketing

Webbiquity SMM

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Forums and Message Boards (the oldest and second-most commonly used forms of social media). Instead, they want to connect.

Review 152
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How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

Bullying can be a contributing factor in suicide and damages whole communities not just the bullied. Because they reflect back the community values with a twist. Wow there are SOOO many examples of the community taking issue with a troll. Director of Prosecution Community Consultation. Comedians are trolls.

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Why Twilight has Such a Massive Following—and How to Apply This Concept to Your Blog

ProBlogger

I see message boards and fan sites brimming with excitement over the latest film or gossip about one of the actors, and when they show snippets of the premiers on the news, there are always lots of screaming fans. Why bloggers should care. Take this blog post for example. Many bloggers do this extremely well.

Film 40
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 133
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. All around bad news.