Remove influence

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs . Influencer Content Campaigns .

How to Influence People in Online Communities

SocialFish

All of them are smart and savvy bloggers, and we know you’ll enjoy what they have to say! Have you developed and adopted a code of conduct statement for your community? A code of conduct gives your community a direction and helps define its identity.

Trending Sources

Don't Confuse An Influencer With Influencer Marketing

Twist Image

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. Some of them are very picky and particular about how to make this happen (these influences usually have larger audiences and will cost a brand more), to those that are - somewhat - shameless about the transaction. There is nothing unique or different about influencer marketing. Some of these bloggers were being paid.

Monday Roundup: Influencer Relationships

Waxing UnLyrical

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts.

Monetize Influence and Lessen It

Geoff Livingston

There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. Participate in my site’s community.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

Manipulating Influence Scores Makes No Sense at All

Unspoken

I saw someone suggest that we find bloggers with high scores, copy their old posts and tweak them slightly so as not to make anyone suspicious of copying the whole content. I don’t know where people are getting the idea that a high Klout score or ‘level of influence’ alone will make them stand out in the crowd. One thing some people need to understand is that real influence cannot be bought or manipulated.

Why Listening Is The Key To Influence

Kikolani

The key to online success is influence. And why do free endorsements from ordinary consumers, stories from friends, articles from bloggers, and product reviews from shoppers drive business growth? What Makes a Powerful Influencer? Developing Bonds to Powerful Social Influencers.

Blogger Outreach ~ Make it tough for Influencers to ignore you!

Kikolani

So if you connect with top bloggers and influencer, that’s sure to expand your reach big time. One of the main issues we face as bloggers and online entrepreneurs is being able to connect with the right people and get them to stick around our blogs for a long time.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. And it really is a community.

Monday Roundup: Personality, PR, and Influence

Waxing UnLyrical

How One Blogger More than Doubled Her Comments, Traffic, Shares and Subscribers With a Simple Tweak. Why influencer marketing works, and the new direction its taking. How to Maximize the Symbiotic Relationship Between PR and Influencer.

Social Scoring and Peer Influence

Geoff Livingston

Scoring systems encourage people to build wide networks to foster reach and create the perception of influence. The highest scoring “influencers” like to think they deliver widespread impact with their followings. In actuality, that influence lies closer to home.

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. This is the key to building credibility with readers and that, in turn, gives a blogger the influence that brands are looking for.

What ARE Influencers Good For?

Geoff Livingston

There exists a hype bubble about the role of “influencers&# in an online marketing program. Influencer attention can’t sustain a community over the long term, and using them often fails to produce strength of online community and actual business measurements.

Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Image via BigStockPhoto.com.

Monday Roundup: Building Influencer Relationships

Waxing UnLyrical

And building influencer relationships is one of the best ways to spread the word about your business or campaign. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj.

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. Guest Post by J.D. Lasica.

Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence.

Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post.

Community Discussion: Traffic Growing Tips

ProBlogger

It can be argued that getting traffic is the number-one priority for just about every blogger – for reach, for influence, for authority, for sales… it’s what we all aim to grow. The post Community Discussion: Traffic Growing Tips appeared first on ProBlogger.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe.

Reflections on Brand Advocates & Social Influence

Mindjumpers

They are people that help you and your brand generating awareness and influencing decisions to purchase exclusively based on their own interest. Brand advocates = Facebook-ers, bloggers etc. They write comments, post pictures and they are active in the community.

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Q: You’re a travel blogger.

The Pending Influencer Marketing Bubble

Twist Image

If you're looking for growth in the marketing industry, look no further than influencer marketing. Influencer marketing has shifted from the new and shiny bright object to becoming the fastest growing channel in digital marketing today. And, of course, influencers are loving it.

4 things I Learnt as a Blogger Working at an Influencer Marketing Platform

ProBlogger

I’d had my technology lifestyle blog for little over a year when I began working with an influencer marketing platform, connecting brands and bloggers on sponsored collaborations. Blogging is about community – start collaborating.

How Social Media Has Changed Public Relations For Brands

Mindjumpers

In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. Press Conferences vs. Blogger Outreach. Similar Posts: 3 Tips For Effective Blogger Outreach.

10 Ways Strengthen Your Twitter Community with Commun.it

Kikolani

Today, I’m going to look at one that can help you find new people to connect with, identify the most valuable people in your community, cut through the noise, and strengthen relationships with those who are most important to your business or blog.

Klout and Kred – Social Influence Comparison

Akamai Marketing

Social influence measurement has been a hot topic again recently. I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. There is a person in each area of influence with the highest score of 1,000.

Interview with Community Manager: Helen Lynch from Yell.com

Social Media Citizens

Helen Lynch is a community manager at Yell.com, UK’s leading local search engine. G: How did you build your experience as community manager? Over the past 8 years I’ve moved from moderation and moderator management through customer support and community management and then into social media, content and community management within the marketing industry. G: What are you top resources for community management? G: How do you reward your community stars?

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

How 5 Marketing Influencers Are Creating Action on Social Media – And You Can Too

The Social Media Hat

Social Media How 5 Marketing Influencers Are Creating Action on Social Media – And You Can Too. If you've been in the social niche for any amount of time you will notice the throngs of people, marketers, and bloggers that are all struggling to make their brand known.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Condé Nast does a great job of taking us around the world and makes smart use of popular hashtags (#TravelerInVienna, #TravelerInChicago, etc) and travel bloggers such as @grantlegan or @sashajuliard to give more visibility to posts.

Can Communities Serve As Perfect Add-On For Your Blog?

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. How does a blogger generally relate to a forum? There are several community building tools for blog promotion.

How to Grow Your Blog by Interviewing Influencers

ProBlogger

An effective way to generate the interest of your readers is to conduct periodic interviews with influencers in your industry. The following tips should help you to gain a clear sense of how to leverage your blog with influencer interviewers that will keep your readers coming back for more.

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Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter

Sustainable Online Communities Begin with Measurement

Geoff Livingston

Sustaining social media communities over years is one of the primary topics in Welcome to the Fifth Estate. Through understanding how a community constantly shifts over time, one can manage effectively and move towards new tools and media forms. In essence, a community is like water.

HOW TO: Activate Your Brand's Super Influencers

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Identifying your key influencers is fairly straightforward.

12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging

Convince & Convert

If your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with 12 basic SEO tactics can boost visibility and do powerful things for growing your influence. Building influence sounds great, but it isn’t easy.

PayPal Research Shows Strength of Community Trumps Popularity

Geoff Livingston

Yet, as we dig deeper we see that real influence online does not necessarily tether itself to the most well known, rather the most engaged. Further some of the biggest names get outpaced by lesser known web-based personalities or weblebrities who activate deep ties to their communities.