Managing Negative Comments in Social Media
JANUARY 10, 2012
If you work as a social media manager or online community manager you see these all the time … negative comments. Here are 6 more tips on how to manage negative comments: Listen to what is being said. Don’t let negative comments linger. The longer a negative comment goes without a response, the more credibility the comment acquires.
Responding (Or Not) to Blog Comments
JUNE 19, 2012
During our stay there, we ended up having a conversation about blog comments and replying to them. He figures he’s had his say by doing that and the comments are for everyone else to have their say. Valeria, who is one of the smartest people I know, rarely gets any comments, but her blog is one of the go-tos for nearly everyone in marketing. You see, he writes to write.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.
Social Media Stress is Real
MARCH 13, 2017
Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Apparently, I’m not the only one who is a “constant checker”–someone who constantly or frequently checks their email, texts and social media accounts…and it’s driving us insane.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Five Ways to Lose Your Commenting Virginity
APRIL 20, 2011
But I look at our analytics every day and see it’s a very small percentage of visitors who are doing the majority of commenting. There has been much discussion on blog commenting in the past few weeks. Check out these other resources if you haven’t already: Erica Allison wisely suggested that you Comment Before you Blog. It takes time to comment.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
Bloggers important in PR
MARCH 28, 2012
Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Bloggers are here to stay and the PR industry is beginning to embrace them. 54% said they have built a rapport with bloggers.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. The media landscape has changed and print journalists are no longer the only ones with influence.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin. Warren Buffet 8 things your brand can do to manage a social media crisis 1.
How Social Media Can Be Magic For Your Blog
FEBRUARY 22, 2016
Social media can be the magic that helps people find your blog articles. A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Entice people to follow you on social media.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. Mommy bloggers do not love broad press releases.
#FollowFriday: For Bloggers, By Bloggers
FEBRUARY 25, 2011
Well, this isn’t a #FollowFriday for a particular person; rather a site that is written for bloggers by bloggers. The brain child of Danny Brown and contributed to by Joey Strawn , Frank Dicksinson , Aaron Lee , and Judy Dunn , For Bloggers, By Bloggers is chock full of tips for everyone interested in blogging to the most sophisticated blogger. Get my drift?
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Are Bloggers Community Managers? Some bloggers are (whether they know it or not) community managers; others are new media journalists, content curators, or simply diarists. So What’s a Blogger to Do?
9 Social Media Tools Every Blogger Needs To Know About
OCTOBER 29, 2012
Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. From my own personal experience, here are the top 9 social media tools every blogger needs to know about.
Using Guest Bloggers
AUGUST 4, 2011
She’s the founder and CEO of Factotum , where she writes content for websites, blogs, and social networks. She’s fairly new to the social/blogosphere scene, in terms of commenting and connecting with the crazy Spin Sucks community (yes, you!) She asks, How do you decide who to feature as a guest blogger every week? Hey Danny Brown and Nancy Davis ?
Blogger Outreach: Three Steps to a Successful Program
SEPTEMBER 27, 2011
Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). They are the first step in developing your list of bloggers to reach. I would comment. Blogger Outreach. Engagement.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release also links back to the company’s LinkedIn and Twitter accounts.
What Do Social Media Management Tools Really Need? 23 Experts Tell Us
NOVEMBER 8, 2016
Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools. For me, it’s definitely, evergreen social media updates.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?
The Most Remarkable People on Social Media Today
APRIL 16, 2012
Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. Seth Godin’s book, Purple Cow , is about transforming your business by being remarkable but I believe these same principles apply to transforming the social universe by being remarkable as well. Green.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site. Social Media in the Enterprise.
Social Media Outreach for Beginners
SEPTEMBER 19, 2016
Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Sprout Social.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. My thoughts on 18 different topics, with some social media humor sprinkled in.
Cupcakes And Controversy: A Lesson In Business Social Media Etiquette
FEBRUARY 6, 2013
This week we welcome guest blogger Amy Stewart, Senior Manager of Social Media Strategy for Intouch Solutions & author of great Kansas City-focused blog at beyondtheplazalights.com. Celebrate: They could have shared news about the new partnership in an exciting way through their social media channels without mentioning the old one. Share it in a comment!
The Value Of Blog Comments
JANUARY 12, 2012
Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement for more and more Blogs to not bother having the comments enabled. The story goes back to the early days of Blogging (now, over a decade old) where the discourse tightens over the idea that anyone and everyone should be able to contribute to content, and that the true value of Blogging content - in the first place - is how the Blogger engages and responds in the comment section. blog comment. blogger.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. Here are 50 Shortcuts to Create Visual Content for Social Media. Ready?
5 Reasons I Should Get More Comments than Gini Dietrich
AUGUST 31, 2011
Having been a long time reader of Spin Sucks, there is one clear and, frankly, sinister intent for Gini’s so-called generosity… she gets to trounce us all in sheer volume of comments. What better social proof is there than allowing every voice, both big and small, to share in your platform and then utterly outshine them all in comments? I am taking back the comments.
The Ultimate Social Media Etiquette Handbook
Techipedia: Tamar Weinberg
DECEMBER 10, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.
Using Social Media to Make People Feel Special
JUNE 15, 2012
A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. You just have to remember that social media is just another way for people to connect. Really.
Bloggers Block – When The Words Just Won’t Come
SEPTEMBER 30, 2012
Blogger’s block sucks more. Blogger’s block, on the other hand, is a bit more challenging. Blogging requires writing, graphic design, search engine optimization, relationship building, social promotion, and a lot more. Basically, Bloggers block comes when I am completely burned out on reading, writing, creating and commenting. Take a break. Cheers!
Bloggers Unite Today Around Food
OCTOBER 15, 2011
Blog Action Day in 2011 is a collaboration among 2,250 bloggers in 100 countries who come together to write about one topic on each of their blogs today — October 16, 2011 — and this year’s topic, in conjunction with World Food Day , is the f-letter word. If you are inspired to add a comment with your thoughts, please visit Bloggers Unite Today Around Food in your browser.
21 Social Media Tools for Smart Marketers
JANUARY 4, 2016
If you’re on social media (and I assume you are because you’re reading this) — you know that keeping up can be exhausting. Having the right social media tools can make your life easier. Below are 21 of my favorite social media tools that every marketer needs. 21 Social Media Tools for Smart Marketers. Social Quant. Sprout Social.
Can Good Social Media Customer Service Help You Grow Your Brand?
FEBRUARY 21, 2013
This week we welcome guest blogger is Stanna Johnson from Qwaya. Stan is an online writer and a social media enthusiast who loves to write about the latest social media trends. Feel free to leave any questions or feedback about the article in the comments section below and Stan will check back to follow up. Remember that word “social”?
5 Painless Ways to Get Maximum Blog Comment Love
MAY 9, 2012
Any serious blogger will tell you that the secret to a successful blog includes consistency , dedication , and inspiration. My favorite blogs also feature one more magic ingredient: a loyal fellowship of readers that love to comment. Here are 5 painless ways to get maximum blog comment love: 1.) Personally reply to as many comments as possible. Make it easy to comment.
Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media
JUNE 21, 2012
When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. – but of those I have tested, here is what I currently think is the holy trinity of managing social media. What to do? Such is life.