The Realtime Report

OCTOBER 22, 2012

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. Mommy bloggers were invited to view the event live, and it was streamed live on UStream. What do you think?

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Ustream Blogger Campaign Social Media 168

Techipedia: Tamar Weinberg

MARCH 12, 2015

Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never done it before. Each participating blogger would host a giveaway on their blog, and this always did wonders for us!

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Blogger Influencer Campaign Fashion 100

Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

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Blogger Fashion Case Study Brands 152

Convince & Convert

FEBRUARY 26, 2014

One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Bloggers also tend to be active on a plethora of channels since they. Read it here if you missed it, it’s a good one! ).

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Blogger Examples Case Study Marketing 152

Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). With approximately two months to plan the event from scratch, Abbey started by researching relevant local bloggers.

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Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. An Ongoing Campaign. Finding the Right Bloggers.

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Blogger Case Study Klout Influencer 151

Mindjumpers

NOVEMBER 24, 2010

Working in both PR and digital comms I have been involved with a number of blogger relations campaigns throughout the years. Put on an experience – bloggers are always looking for fresh, interesting (but relevant!) If you are expecting a blogger to travel to an event, you must expect to cover these costs.

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Blogger Eventful Transportation Tips 212

Waxing UnLyrical

JUNE 1, 2011

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. c) learn from this phase of the campaign before we move onto the next.

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Waxing UnLyrical

APRIL 13, 2016

But as opposed to celebrities, who are often the brand ambassadors or the “face” of a product or service, influencers can be bloggers, consultants, market analysts, critics or just about anyone who is popular online, even if they do not have a massive follower count. Heineken 100 marketing campaign. Kia and #AddPizzazz campaign.

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Influencer Campaign Marketing Fashion 100

Mindjumpers

SEPTEMBER 14, 2011

Here, I will review the top 10 list from AdAge, together with giving some tips on what to include in a campaign to help it go viral and stay on top. What is definitely interesting to notice from the list, is that the two first campaigns (Blendtec and Evial) still are the only campaigns having crossed the line of more than 100 million views.

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Campaign How To Microsoft List 256

Mindjumpers

OCTOBER 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What You Can Learn From H&M’s Use Of Social Media Get Inspired And Go Shopping with French Connection’s Youtique » Diesel Kicks Ass With New Campaign! Remember to check out the videos here, as well.

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Campaign Disqus Policies Fashion 230

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. It’s a simple idea, but is creating a lot of buzz and PR.

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Campaign Social Media Reddit Disqus 206

ProBlogger

AUGUST 10, 2023

The post 25 Types of Pages that Every Blogger Should Consider appeared first on ProBlogger. Contact Page I’m amazed how many bloggers don’t have any way of contacting them on their blog. This is what I did in my Blogger Collaboration Series. Read more on adding an about page to your blog.

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Types Blogger Adsense Privacy 40

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. We can’t get enough of it.

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YouTube Campaign Policies Disqus 233

The Realtime Report

SEPTEMBER 25, 2012

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest.

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Campaign Hotels Social Media Management Influencer 156

Convince & Convert

APRIL 22, 2015

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths. Less is more.

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Blogger Case Study Marketing How To 60

Mindjumpers

JUNE 28, 2010

Blogger Blogger is Google’s blogging platform and one of the most widely used free blogging services. In that way it is more or less easy to connect with other bloggers on the Tumblr platform, but it can also be a downside that it is a closed community with no external comment options.

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Tumblr WordPress Blogger Domain Name 189

Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. Without a doubt, the centrepiece for Christmas campaigns is the TV ad , which year on year retailers compete to outperform one another. You can remind yourself of the campaign here.

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Campaign Retail Analysis Blogger 68

Kikolani

AUGUST 20, 2012

Here, we offer you some tricks of the trade that might help you optimize, maintain, and improve your advertising campaign. Take advantage of that for a small investment in your campaign. Campaign Budgeting. Makes sure to track, record and follow each and every of your AdWords campaigns. How to Improve Your Keywords.

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Adwords Small Business Blogger Google 155

Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

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Blogger Process How To Influencer 60

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

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Convince & Convert

JULY 16, 2015

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. Download the survey now.

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Blogger Research Brands Survey 60

Sprout Social

APRIL 3, 2024

And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers. Nano and micro fashion influencer campaigns are just as impactful, especially for targeted campaigns trying to reach a niche audience. Let’s dive in: 1. Alexia – @curvylexie28 Instagram: 39.5K

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Fashion Influencer Ensembli Instagram 96

Kikolani

SEPTEMBER 21, 2011

So the question is, as a blogger, what is easy and fun for you? Most of the top bloggers are able to pursue blogging as a career because they have multiple streams of income. Blog / article writing: As a blogger you should be master of doing this! Expert Interviews, Mindmaps, and Action Worksheets for Bloggers.

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Blogger Real Estate How To Marketing 156

Kikolani

DECEMBER 20, 2016

If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth. This is the ultimate SEO tool to help your digital marketing campaign. Social media is one of the key aspects of a successful digital marketing campaign. About Michael Peggs.

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Campaign Tools HootSuite Marketing 61

Kikolani

DECEMBER 20, 2016

If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth. This is the ultimate SEO tool to help your digital marketing campaign. Social media is one of the key aspects of a successful digital marketing campaign. About Michael Peggs.

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Campaign Tools HootSuite Marketing 60

Jon Loomer

MARCH 7, 2022

When I speak of content creators, I’m referring specifically to bloggers in this case. You can run traffic campaigns or engagement campaigns. What if, when running a traffic campaign, you could optimize for… Traffic Volume (essentially what happens now) OR. Like… me. But, this is missing the point.

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Content Facebook Course Campaign 202

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

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Metrics Influencer Marketing Survey 100

Kikolani

JUNE 15, 2012

10 Free Tools Every Business Blogger Should Bookmark – Explore the free tools out there that will help you be better at business blogging and content creation. Are You Just Another Dumb Blogger? Why News-Style WordPress Themes Are a Bad Idea for Some Bloggers – As bloggers, the theme we use plays a huge role in our brand.

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Mashup Resources Blogger RSS 120

ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. In that time, popular bloggers have pivoted multiple times. So fascinating that I asked to compile another list of bloggers that haven appeared on my radar. It is a fascinating time.

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Blogger Curation Blogosphere Case Study 50

Kikolani

JULY 30, 2012

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Any marketing campaign is only as good as its effectiveness in reaching the client.

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Campaign Social Media Marketing Domain Name 155

Kikolani

JANUARY 13, 2011

This week at Affiliate Summit West, I definitely learned some great things from the sessions, and I thought I would share one that is pertinent to my audience: blogger outreach. Blogger outreach – a powerful way to connect! Ways NOT to Do Blogger Outreach. How to Do Blogger Outreach. Photo Credit. Mass Emails.

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Blogger Postrank HootSuite Blogosphere 124

Buzz Marketing for Technology

FEBRUARY 12, 2008

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?

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Blogger Policies Privacy Hosting 142

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What sets them apart? Here are a few elements that you should check.

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Tips Marketing Privacy Influencer 352

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

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Influencer Tools Marketing Software 113

Hootsuite

AUGUST 10, 2021

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. 93% of U.S.

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Influencer Social Media Marketing How To 145

ProBlogger

SEPTEMBER 12, 2017

One major sticking point for most bloggers who are setting up a newsletter is deciding what email service to use. If you’re a fashion, food or lifestyle blogger, this may be much more important than if you are writing about less visual subjects. Built by bloggers for bloggers” is the tagline of this new kid on the email block.

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Blogger Comparison Newsletter Template 47