Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Mindjumpers

JANUARY 3, 2012

Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media.

Social Media 250

Social Media Brands Blogger Influencer 250

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought.

Blogger 152

Blogger Fashion Case Study Brands 152

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Types 145

Types Social Media Microblogging Overview 145

Sherrilynne Starkie

SEPTEMBER 14, 2013

Can PR agencies respond to the structural changes of social media? A leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he answer is no. We don’t rely on a specialist social media team, as Simon suggests. Social media key PR driver.

Social Media 327

Social Media Team Blogger Skills 327

SocMed Sean

FEBRUARY 21, 2013

This week we welcome guest blogger is Stanna Johnson from Qwaya. Stan is an online writer and a social media enthusiast who loves to write about the latest social media trends. One of the best ways to keep a customer base happy and to grow a brand is to offer great customer support.

Social Media 274

Social Media Brands Issues Social Networking 274

Ignite Social Media

APRIL 6, 2020

Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ). Social Media Usage During Covid-19.

Social Media 159

Social Media Marketing Sports YouTube 159

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. This is important because there are critical lessons here for all of us using social media for business.

Social Media 243

Social Media Brands Reputation Authentication 243

Sherrilynne Starkie

JANUARY 11, 2013

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Bloggers may be talented writers and enthusiastic about their subjects, but they are not professional journalists.

Blogger 265

Blogger Journal Review Guidelines 265

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. These people have dedicated and engaged groups of followers on social media.

Influencer 145

Influencer Social Media Marketing How To 145

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”.

Engagement 156

Engagement Social Media How To Hubspot 156

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

Influencer 130

Influencer Travel Retail UGC 130

Kikolani

OCTOBER 29, 2012

Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. This is currently the social media love of my life.

Blogger 159

Blogger Social Media Tools Disqus 159

The Realtime Report

JULY 15, 2022

How to Optimize Your Social Media. It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. This increased exposure helps brands generate traffic, leads, and sales. What is a Social Media Strategy and Why is it Important?

Social Media 91

Social Media Strategy How To Comparison 91

Mindjumpers

AUGUST 17, 2010

I will look futher into that… Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN.

Social Media 207

Social Media Brands Foursquare Disqus 207

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Buffer Social

JANUARY 10, 2024

I faced this problem when I became a travel blogger and content creator.  Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  There is no new idea under the sun, which makes setting yourself apart from the competition quite hard.

Travel 78

Travel Blogger Marketing Authentication 78

SocMed Sean

APRIL 28, 2017

This week we welcome guest blogger Nicole Lewis. Nicole Lewis is a freelance writer and a professional blogger. Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting! Below are some of the benefits that we find justify the use of social media for a business.

Social Media 210

Social Media Advertising Issues Products 210

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Waxing UnLyrical

SEPTEMBER 13, 2013

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Utilize Social Media. Build Your Brand and Expertise.

Blogger 263

Blogger Strategy Technorati Community building 263

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. This is important because there are critical lessons here for all of us using social media for business.

Social Media 190

Social Media Brands Reputation Authentication 190

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. Instagram Shopping is the holy grail of social media marketing.

Products 164

Products Instagram Brands How To 164

The Realtime Report

JANUARY 28, 2019

Social Media Dos and Don’ts for 2019. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? On your blog and social media channels, let your readers see your personality shine through.

Social Media 116

Social Media Discount Loyalty Energy 116

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. This is important because there are critical lessons here for all of us using social media for business.

Social Media 163

Social Media Brands Reputation Authentication 163

Hootsuite

FEBRUARY 13, 2023

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. ” Social media users use this hashtag on posts that “throwback” to an older version of themselves. The history of this social media trend actually goes back pretty far.

Brands 145

Brands HootSuite Hashtag Instagram 145

Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. Do they align with your brand’s values?

Social Media 114

Social Media Collaboration Instagram Influencer 114

Convince & Convert

JANUARY 29, 2014

Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward.

Blogger 143

Blogger Case Study How To Study 143

Ignite Social Media

OCTOBER 30, 2017

In your plans, you should begin considering which social media conferences you want to attend next year. This blog post will cover the top social media conferences we recommend attending. Social Fresh. Social Media Marketing World. Social Media Marketing World is presented by Social Media Examiner.

Conference 106

Conference Social Media Cost Template 106

Ignite Social Media

JULY 8, 2016

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Not to mention, social media serves as an interactive magazine. Plus, we do some pretty cool work with big name brands.

Fashion 112

Fashion Retail Trends Social Media 112

Kikolani

MAY 31, 2012

Building a good social media presence doesn’t have to take all your time. The most common mistake people make is not defining their social media goals before they begin. Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer.

Blogger 141

Blogger Social Media Tips ROI 141

Janet Fouts

OCTOBER 4, 2016

So, you’re a blogger and you want to attract brands to sponsor posts, send you free stuff or pay you lots of cash? The thing is, there are a zillion bloggers who want this too and don’t make the cut. We work with hundreds of bloggers through our influencer outreach programs and here’s what […].

Blogger 132

Blogger How To Influencer Brands 132

Kikolani

FEBRUARY 24, 2011

When it comes to connecting with bloggers, I usually have no problem finding their Twitter, Facebook, StumbleUpon, and even YouTube channels. What I do run into is a lot of bloggers who do not have a LinkedIn account, which is a shame because there are a lot of untapped opportunities for bloggers on this social network.

Blogger 167

Blogger LinkedIn Brands WordPress 167

Waxing UnLyrical

MARCH 26, 2012

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. The timeframe. So start doing this as soon as you can. And I mean a ton.

Case Study 256

Case Study Blogger Study Campaign 256

Twist Image

SEPTEMBER 25, 2014

There''s burnout at every social media turn. A very long time ago, I wrote a post about the quality versus quantity of brands and posting to social media (it''s a topic that I have tackled may times over the years, actually). Instagram isn''t about social media. It''s not just blogs.

Blogger 100

Blogger Metrics Publishing Advertising 100