article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger 389
article thumbnail

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

Blogger 367
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Blockchain: Bloggers, Influencers and Branding

The Realtime Report

Blockchain: Bloggers, Influencers and Branding. Blockchain Impact on Bloggers And Brands. Thus, perhaps it’s a typical situation when we talk about Blockchain influencing bloggers. Consistently, vast amounts of digital data are accumulated for marketing. Also, here emerges one fundamental issue.

Blogger 113
article thumbnail

Words have power: How influencer marketing can revitalize your B2B marketing strategy

Audiense

Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles. If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century.

B2B 178
article thumbnail

I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Social

I faced this problem when I became a travel blogger and content creator.  Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  I see opportunity in competition When entering a new market or industry, perception is everything.

Travel 78
article thumbnail

How to Find The Best Influencer For Your Brand

Social Media Strategies Summit

Remember when influencer marketing was a hot new trend? Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. Those days are long gone.

article thumbnail

10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 242