The Difference Between SEO & SEM

Cody Ward

Originally posted here on USSCO Speaks blog. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Search engine…? Search engine marketing includes the tactic SEO and the tactic Paid Search.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. Understanding the value of SEO and PPC The best place to start is with the long-term goal in mind.

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What Kind Of Tools Do Marketers Need?

Small Business Mavericks

Kelsey Jones came up with 14 of The Best Paid Search and SEO Tools for Search Engine Journal, and it looks to me like they fit my list of “good tool” characteristics. There are a lot of paid search and SEO tools out there but they don’t all have to be in your marketing toolbox. Tools for Small Business paid search and seo tools tools tools for small business I love tools.

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The 6 Step Inbound Marketing Process [Infographic]

Cody Ward

” The Inbound Marketing Process infographic can be found on their original blog post here. Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. An effective website is the hub of all your online marketing and lead generation – Impact Branding & Design Step 3: Generate more traffic Promote your thought leadership through a blog , social media, SEO , and PPC.

10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. SEO Research.

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2 Social SEO Stories You Need To Read This Week

Firebelly

10 Steps for Optimizing the Brand for Social Search By Brian Solis Facebook recently overtook Yahoo as the second most visited site in the United States.

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Firebelly at Blog Indiana

Firebelly

Firebelly Vice President Chantelle Flannery will also be at the conference signing copies of her book Corporate Blogging for Dummies.

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings. This patented capability helps companies discover new competitors and create winning competitive SEO strategies.

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Online Ad Metrics & the Google Activate Initiative

Cody Ward

Tracked by the hyperlink redirect and not by the image loading, this model drives the success of Google Adwords and similar Paid Search tactics. Online Advertising Paid Search cost per action cost per click cost per impression cpa cpc cpm double click google google activate

Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

Firebelly

Digitalia | Indianapolis Social Media Marketing « Fridays 5 Fun Social Media Finds | Main | 5 Helpful Social Media Must Reads » August 11, 2010 Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

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Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B Lead Blog ). WordPress Hosting SEO ). B2B Lead Blog ).

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

SEO: Though just 12% of the smallest firms (under $1 million in revenue) see SEO as their highest spending priority over the next two years, about 20% of all larger companies plan the biggest investments here. SEO and SEM Budgets.

The History of Marketing [Infographic]

Cody Ward

Search engines jump onto the scene in 1995 and 1997. Search engine optimization (SEO) naturally follows, mostly defined by keyword stuffing and other on-page tweaks. Google launches in 1998 and launches paid search marketing through Adwords. Blogging comes onto the scene in 1998 just before the bubble bursts in 2000. SEO becomes a common key-phrase claimed by every webmaster and developer in 2005 and on.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). Relying on organic SEO?

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her blog, But You’re a Girl , covers a ton of topics including blogging, business, events, technlogy, Google, WordPress, and more.

Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Image: Pew Internet ] Chad Richards Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Teens & Young Adults Prefer Facebook Over Blogs : Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

Why The Long Tail Is Still Important

Small Business Mavericks

If you are still targeting generic keywords, chances are you aren’t going to get a lot of traffic to your blog. But if you go after a couple of hundred long tail keywords, you’ll stand a much better chance at attracting readers, links, and attention to your blog. If you are in the floral business and you target “florist in Minneapolis,” how many florists are also going after that phrase in the organic and paid search results?

Firebelly's Top 9 Blog Posts of 2009

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Ways to Fan the Viral Flame | Main | Social Search: Tempur-Pedic "Ask Me" Commercial » January 06, 2010 Firebellys Top 9 Blog Posts of 2009 I wanted to do a brief recap and share with you the most-viewed posts on Firebellys Digitalia blog in 2009.

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) ( Disclaimer : I’m certain that even with this list in excess of 250 links, I forgot a bunch of posts, so if you have any additional recommendations, please feel free to comment and I’ll add them!) What elements make blogs successful?

7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

The content you share on these platforms will be shown in the search and will give people ways to reach you: Youtube , Reddit , Digg , Slideshare , Triberr JustRetweet , Scoop.it. Simple, but effective SEO techniques: Research your target market. Paid content distribution.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. The Real Relationship between Social Media and SEO by SocialMouths.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

of all marketers love blog posts about marketing statistics. What tactic do 92% of SEO professionals view as effective? WordPress Hosting SEO ). State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Blogging. SEO: Strategy. SEO: Information. Local/Mobile Search.

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

There was paid media, and there was earned media — and for the most part, everyone understood their role. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. In 2011, they placed $250 million worth of ads in paid media.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media and Search.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. ” — Kissmetrics Blog.

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Monday’s 5 Social Media Must-Reads

Firebelly

Social Media and SEO massively undervalued: Study. From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated. By Tom Critchlow Social media is becoming increasingly important for SEO.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. How to Do an SEO Audit : How well is your newest SEO client’s practices?

The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

So far in the convergence of search and social we have talked about Social Media / SMO , Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of web searches stop after page one of the results?

Social Media Marketing Madness [Cartoon]

Firebelly

I would generally post a weekly blog roundup today for you, our readers, but I honestly have not had the time to read many posts - let alone compile my favorites this week.

The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Not being powerful in SEO and SEM. Think about it this way: in one hour, how many people go to Google (or any other search engine) to look for you, your competitor or they''re searching for a brand to help them, and it''s your business that does provide this solution? These searches are leads. For over a decade, I have blogged and created a weekly podcast. organic search. paid search. search engine marketing.

5 Fun Twitter Quizzes

Firebelly

Digitalia | Indianapolis Social Media Marketing « Fridays Fun Online Finds | Main | Coleman Campsite: The Original Social Networking Site » July 09, 2010 5 Fun Twitter Quizzes Its Friday and todays fun finds are 5 Twitter quizzes that are sure to entertain you, enlighten you, and help you unwind after a busy work week.

YouTube Tuesday: What The HELL Is Social Media?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media?

BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru!

United Way of Central Indiana Recognized for their Social Media.

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!

The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. About 80% of all searches come from the organic search engines and not the paid search listings.

Twitter is top social media channel among Fortune 500

Firebelly

Hart "Show The Love" Facebook Sweepstakes » February 24, 2010 Twitter is top social media channel among Fortune 500 The Fortune 500s use of blogs, online video, and podcasts continues to increase, but Twitter was the social media channel of choice in 2009, according to the Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies study conducted by the Society for New Communications Research (SNCR) and Financial Insite.

YouTube Tuesday: I Can Make You Go Viral!

Firebelly

Digitalia | Indianapolis Social Media Marketing « Flickr Friday: Sexist Profiling on Twitter | Main | United Way of Central Indiana Recognized for their Social Media Efforts » June 08, 2010 YouTube Tuesday: I Can Make You Go Viral! Brian, the " social media guru " is back.

Happy Social Media Day - June 30th

Firebelly

Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media?

Coleman Campsite: The Original Social Networking Site

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW?

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