The Difference Between SEO & SEM
JANUARY 30, 2013
Originally posted here on USSCO Speaks blog. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Search engine…? Search engine marketing includes the tactic SEO and the tactic Paid Search.