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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Oftentimes, I get my best ideas during nights and weekends, when I don’t want to bother my team. But I also don’t want to slow down.

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. landscape ), now generates the lion’s share of its traffic from mobile. Of those that don’t currently use video, two-thirds plan to start in 2024.

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How to Get Your Leadership Team To Blog More Effectively

Convince & Convert

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. That’s why the best blog posts are clear, easy to consume, and above all else, helpful.

Team 155
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5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

agora pulse

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Here are five easy-to-use mobile apps to help you create powerful social media videos. Easily add cinematic transitions to your video clips.

Mobile 131
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. presentation downloads, session video) after the event. Remind People How Useful It Is.

Team 160
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How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing

Pixlee

During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. In sports, it is already expected that teams should have a strong social media presence as fans are looking for more creative ways to engage. . According to Statista , the US sports industry lost $2.2

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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. There were realtime web scoreboards for all 302 events, and realtime results and live torch relay tracking on the mobile apps. million tweets for 204 teams on desktop and mobile.

Mobile 182