Oktopost

JUNE 16, 2020

So to honor them… We’ve gathered some of the funniest B2B Marketing Jokes from around the web and sent CEO, Daniel Kushner and Managing Director EMEA, Colin Day , into battle to tell some of the best B2B Marketing Dad Jokes around. 14 of the Best B2B Marketing Dad Jokes: What is a pirates favorite piece of B2B marketing content?

B2B 126

B2B Marketing SEO Analysis 126

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 207

Statistics B2B Content Marketing 207

Writtent Blog

DECEMBER 29, 2023

If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs. According to to this article on Hubspot , increased blogging frequency means more traffic and leads. To make a profit, of course.

Project 98

Project Hubspot Case Study Cost 98

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. According to Jeremy Williams, you all should be going crazy over this blog post now.

Picasa 177

Picasa Content Vimeo Tourism 177

ProBlogger

MAY 10, 2012

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. What is a white paper? A white paper is a cross between a magazine article and a brochure.

How To 39

How To Tips Products List 39

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Mindjumpers

SEPTEMBER 9, 2011

For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there! Social Marketing Insights from Leading Social Experts.

Marketing 264

Marketing Social Media Tools Activities 264

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider. Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

Mindjumpers

NOVEMBER 3, 2011

Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better?

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Writtent Blog

DECEMBER 18, 2023

Like other aspects of your content marketing, case histories seem overwhelming. Beyond these steps of how to write a case study, keep in mind that most case studies range from 500 to 1000 words, giving them the credibility of a white paper and the speed of a blog post.

Case Study 98

Case Study Study Questions Tips 98

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. either you are ready or you’re not!

Social Media 165

Social Media How To Marketing ROI 165

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely.

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Survey Report Social Media ROI 250

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Hitwise 117

Hitwise Content Blogger Consultant 117

Visually SM

APRIL 20, 2020

Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email. Whether you’re a blogger or a marketer, creating visuals for your content should not be a painful process. optinlocker]Thank you for your interest in our Visuals That Stick white paper! optinlocker].

Tools 130

Tools Bookmarklet Posterous Cost 130

Visually SM

APRIL 21, 2020

Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email. Whether you’re a blogger or a marketer, creating visuals for your content should not be a painful process. Complete your name and email to download White Paper. That’s OK.

Tools 130

Tools Bookmarklet Posterous Cost 130

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? If yes, you have landed on the right blog and podcast today. Marketing Nutz Training and Consulting Can Help!

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing. If yes, you have landed on the right blog and podcast today.

Training 78

Training Marketing Consultant Template 78

Pam Moore

OCTOBER 1, 2017

Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Not Facebook. Not Instagram. Not LinkedIn.

Strategy 166

Strategy Marketing Training Small Business 166

Visually SM

APRIL 20, 2020

Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email. Whether you’re a blogger or a marketer, creating visuals for your content should not be a painful process. optinlocker]Thank you for your interest in our Visuals That Stick white paper! optinlocker].

Tools 130

Tools Bookmarklet Posterous Cost 130

Pam Moore

JULY 5, 2017

How much of your web or blog traffic is coming from mobile devices? What pages on your blog or website inspire your ideal customers to read longer, or even better click on a second page? What pages your blog or website visitors jump off of as fast as they landed? What content your audience likes?

Analytics 167

Analytics Google Metrics ROI 167

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Social Media Strategery

DECEMBER 22, 2020

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover , the best B2B marketers are thinking about how to get stronger. This post originally appeared on MarketingProfs. Do you have a development plan? Do your employees?

B2B 65

B2B Marketing Sample Samples 65

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. How to Turn One Idea Into a Bottomless Backlog of Blog Posts.

Comments 76

Comments Influencer Marketing Statistics 76

Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. The PR industry was also asked about how they measure the importance of a blog. Email marketing goes social. Other findings: 26% of PR professionals say their relationships with bloggers are strong.

Blogger 343

Blogger Survey Newsletter Features 343

Sherrilynne Starkie

DECEMBER 31, 2014

It’s more than blo g posts, white papers and newsletters. According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. It’s changing the way marketing departments think and work. PLEASE LIKE MY FACEBOOK PAGE.

Content 282

Content Committee How To Curation 282

Mindjumpers

APRIL 20, 2012

Slide 11-13: Reference to a recent white paper by Awareness inc. Slide 14: My dream strategic dashboard for Social Analytics (thorough explanation to come in another blog post – stay tuned!). Slide 24-25: Some KPI measurements developed in the previously mentioned white paper by Awareness inc.

Analytics 277

Analytics Social Media Data Engagement 277

Pam Moore

JANUARY 26, 2016

Smart marketers know branding is much more than a logo. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. If you answer yes, then you have landed on the right blog post and podcast episode today!

Brands 113

Brands Strategy Reputation Marketing 113

Pam Moore

AUGUST 7, 2017

Welcome to the digital age of marketing where you are the brand. We will within seconds know if they have a blog, if they have kids, where they went to school and the list goes on. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper).

Brands 162

Brands How To Training Authentication 162

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. Social Profit Factor Training Academy and Marketing Nutz Can Help!

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Brands 167

Brands Strategy Authentication Reputation 167

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. 4 Launch them using all available S ocial Media - think Inbound Marketing by Brian Halligan and Dharmesh Shah.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. I actually tried to tackle this question a few times on my blog before. Take for example your classic white paper. So here is my take …. Tweet This! Share this on Reddit.

B2B 198

B2B Social Media Marketing Survey 198