Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. UGC in Action.

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online!

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.

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New Social Media Report, and What About UGC?

Janet Fouts

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. There’s lot of good information here, as you’re planning your winter marketing campaigns. User Generated Content (UGC). The UPS Store UGC Campaign.

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Personalization vs. UGC: Which Resonates Better With the Modern Shopper?

Pixlee

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages.

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How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. To keep UGC in top form, your team must curate the most compelling images , brand mentions, and product reviews across channels. Brand Marketing

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How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. And this type of UGC is usually found by checking your tags and mentions. .

What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. AI Powered UGC. UGC-Powered Email.

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10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

Travel Brands that Are Doing Social Right

Ignite Social Media

Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. A key part of our social strategy is the curation of UGC.

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

This is where science meets the art of marketing. By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales! Social Media MarketingSocial media advertising has huge potential for brands.

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Product ratings and UGC both work, but can they work together?

Pixlee

Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. The post Product ratings and UGC both work, but can they work together?

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. .

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4 Quick Social Media Wins for Your Brand

Ignite Social Media

With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. Incorporate UGC. User-Generated Content (UGC) is a win/win quick win (try saying 10 times fast).

Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

As the ever-growing popularity of the post-Thanksgiving weekend of sales evolves from marketing buzzwords to a national holiday, Black Friday Cyber Monday mark the unofficial beginning of retailer’s best annual quarter, one that typically sparks off with a bang. Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. eCommerce Marketing

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. This interactive touchscreen campaign has been going on for about a year and the retailer recognized the benefit of bringing UGC to their flagship storefront— increasing authenticity, brand loyalty and repeat purchases. eCommerce Marketing

Taking Social Media Content to the Next Level

Ignite Social Media

You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. What is UGC exactly?

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New! Find and Share User-Generated Content from Instagram (& Beyond)

Later

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ?

3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

If you’re not familiar with these, you can read all about them in this Facebook blog post.) 1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. Levi’s used UGC to promote their NFL collection.

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Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. eCommerce Marketing

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. Marketing pros are always striving to build bigger and better brands.

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

One of the most beneficial parts of influencer marketing is its “second wind,” where the brand gets to show off the fact that all of these highly-influential people trust and love their brand. Consider Influencer Marketing First.

Does Influencer Marketing Work with Baby Boomers?

Pixlee

Boomers, in particular, are easily reached by influencer marketing as social media adoption within this demographic climbs. Learning how to effectively engage with boomers through influencer marketing, however, involves a different strategy than it does for millennials and Generation Z.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. Social Media Marketing

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Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision.

How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? Businesses generate twice the number of sales with word-of-mouth marketing than they do with paid advertising. Run UGC-oriented campaigns. Share UGC regularly.

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How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. million followers by collecting UGC to directly promote specific products and ‘looks’ as they would realistically be worn.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead.

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EGC is the Key Content Marketing Trend

Convince & Convert

EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content.

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49 Tactics to Atomize Your Content Marketing

Convince & Convert

Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. 49 Ways to Atomize Your Content Marketing.

10 Black Friday Marketing Tips for Instagram

Later

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday?

Why Your Brand Should Create Less Content

Convince & Convert

Whose voice is behind the majority of the content you share on social and in your blog? Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Get more content like this, plus the very BEST marketing education, totally free.

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The Brand Marketer’s Back-to-School Reading List

Pixlee

Talking about Startups, Marketing, and Work Ethic with Emma Cookson. Emma Cookson is one of the leading marketing experts in the brand-tech space. She’s helped numerous Fortune 500 companies utilize the latest technology to develop marketing strategies that are smart and effective. Emma points out that in today’s market, brands must focus on a peer-to-peer model that emphasizes understanding target customers. 10 Never-Fail Marketing Strategies for ECommerce in 2019.

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3 Benefits To User-Generated Content

Small Business Mavericks

User-generated content (UGC) is any content created by users of your website. It can be blog comments, forum posts, guest articles, author bios, or anything that is created by your website’s users and published on your website, blog, forum, or other Web property. UGC can very often just be another form of spam. Think about comments on your blog, for instance. SEO for Small Business blog comments forum posts SEO UGC user generated content

2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. Trend#3: UGC Will be King Across all Marketing Channels. Successful marketing campaigns will be focused on in meeting the need for authenticity in 2019.

10 Never-fail Marketing Strategies for ECommerce in 2019

Pixlee

With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. Remember that Email Marketing Matters.

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17 Instagram Marketing Tips You Can’t Afford to Ignore

Hootsuite

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. marketers used Instagram in 2016, more than 75% will do so by 2020. 17 Instagram marketing tips you can’t afford to ignore.

Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Instagram is a great social media platform for harvesting the best UGC. Morphe features high-quality UGC from their Instagram community in product pages. However, UGC can be sourced from other social media platforms and monetized quickly on Facebook. Social Media Marketing

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