Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin.

Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

Our speaker also teaches at the University of Washington and encourages CEO’s to embrace blogging and social media. Dan’s company gets it: the most recent blog post is featured on the home page. Festivals make your marketing dollars go farther.

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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. Ok, so what is integrated digital marketing? It’s the anchor to everything in digital marketing.

Content Marketing is More Than Just Blogging


Content marketing is about more than just blogging. According to Jeremy Williams, you all should be going crazy over this blog post now. According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. Videos: Another thing Jeremy said is that blog posts with videos outperform blog posts with photos.

Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?

Bare Feet Studios

Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? Tagged as: blogger , campaign , free , hawaii , HVCB , podcaster , residency , Social Media , tourism { 3 comments… read them below or add one } Bill Streeter August 18, 2008 at 3:12 pm Awesome idea.

Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

The Realtime Report

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. In what Cape Town Tourism titles a “world’s first,” the innovative app “is a creative user experience that utilizes the latest technology and Facebook’s immense global reach” to raise awareness of the city as a travel destination.

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Cape Town Tourism worked hard to convert “Soccer Fans into Cape Town Fans” : a year after the World Cup ended, the I ?

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Example Social Media / Online Marketing Strategies Based on Industry. Tourism/Travel/Hospitality. This is a guest post by Angela Denby.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! . I’ve been lucky in the past 3 years to work alongside many wonderful tourism brands, destination organisations and operators ranging from small brick-and-mortar businesses to large tourism organisations.

13 Ingredients in the Perfect Social Media Contest

Convince & Convert

In addition to smart use of visuals (see our “ Social Media Image of the Week ” blog series for inspiration), businesses often turn to social media contests and promotions to stir passion and activity within their online audience. Remember, the prize itself can be the theme for the contest, as with the legendary “best job in the world” campaign from Tourism Queensland. Original image from

Judging A Blog Post By Its Cover

Waxing UnLyrical

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Welcome to blogging, the place where you try to suck less. Blog regularly 1-3X minimum per week.

5 Ways To Spice Up Your WordPress Blog

Waxing UnLyrical

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. Why bother, if you already have a search box on your blog, you ask? A great way to add some pizazz to your blog.

How to Start a University Blog

Waxing UnLyrical

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. You can’t start a blog like ours unless the community wants it.

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12 Ways To Make Your WordPress Blog Cleaner And Cuter

Waxing UnLyrical

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Oh, one other thing: my blog = my sandbox.

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Once you’ve been blogging for a bit, you’ll start being pitched. Blogging is a strange beast. Blogging has been a part of that.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing


Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy.

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Top 10 Socially Sorted Blog Posts in 2016

Socially Sorted

It’s that time of year when we share the Top 10 Socially Sorted Blog Posts of the year! . It’s always hard to pick your favourites blog posts! Especially when each blog post is a labour of love. I have a complicated technical process for choosing our Top 10 Socially Sorted Blog Posts (can you tell that I’m kidding?). Let’s jump in: The Crème de la Crème of Socially Sorted Blog Posts. #1 Want to attract more eyeballs on your blog post?

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts.

Common Influencer Marketing Mistakes Brands Should Avoid


Before the advent of social media, one of the most common marketing campaigns a company could take part in was with celebrity endorsements. While celebrity endorsement is still a popular marketing tactic, attaching a human face to a product or service has changed. Influencer marketing is not just limited to celebrities. As a mix of old and new marketing methods, influencer marketing brings powerful endorsements to the age of social media and content marketing.

Summary of New Media Artist-in-Residence Program

Bare Feet Studios

It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. It was my friend and Maui blogger Liza Pierce’s idea: let’s all write a blog post for January 1st! I am starting on this blog, as this is the easy one! (I Visit their blogs and search for “lanai” to read all about their trips.

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog.

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How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011.

Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Oh, one other thing: my blog = my sandbox.

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Once the team was on the mainland, it was “all bus, all day” as the caucus went from early morning local shows to day-time meetings with travel and tourism promoters bringing Aloha and sunshine at each stop.

How to Get the Best Out of Content Marketing World 2019: Advice From the Experts

agora pulse

You know this, of course, so that’s why you, savvy social media manager that you are, decided to attend this year’s Content Marketing World. At this event, you can fill up your social media tank with ideas, plans, goals, lessons, and all sorts of content marketing ideas, so you can keep on your amazing journey in social media and not sputter out. What tip would you give to a newbie (or even a seasoned pro) heading to Content Marketing World? Content marketing

What brands and BTS can teach you about partnerships and social media marketing


And this fan-based marketing has paid off quite well for the band and the team, for their loyal fans also serve as brand advocates—their fans have gone as far as to sponsor billboards in Times Square for BTS. Using BTS as their brand ambassadors not only helped Hyundai ride the popularity wave but also market the Palisade’s spacious interior, capable of seating the entire band. At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook.

Tomorrowland: Conquering the EDM world through influencer marketing


There is a growing trend of music tourism whereby festival goers choose to travel abroad to attend such events also contributing to the annual turnover. Forbes identified that the electronic dance music market , has grown by 54% between 2013 to 2016 2 highlighting the clear value this genre has brought to the music industry in recent years. Through the power of influencer marketing brand expansion is well within reach. Blog Influencer Marketing

17 Instagram Marketing Tips You Can’t Afford to Ignore


The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. marketers used Instagram in 2016, more than 75% will do so by 2020. This Instagram marketing tips for 2020 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro. Before you get started with Instagram marketing, you need an Instagram for Business account or an Instagram Creator account.

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8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. To dive further into this topic, I chatted with one of my favorite bloggers, James Hills, who runs a very successful travel blog. Q: As a marketer, what was the coolest blogger outreach project you were part of?

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). Erica Holt has more than eight years’ experience developing digital marketing strategies for health, non-profit and public sector clients.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 |Written By: Jay Baer | View Comments Tweet For a while now, there’s been too much talk about social media vs. email vs. search.

Nine Brands We Can Learn from in Uncertain Times


Breckenridge Tourism Office . While travel and hospitality companies have been hit disproportionately hard lately, this local tourism bureau has begun sharing stories of local businesses giving back. Brand Marketing

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with you some tips I have put together for the destination partners, which apply to any type of social marketing with bloggers. Each artist has a destination blog where s/he will be writing their in-depth pieces about the trip.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. The first step in that process of course is knowing why it is that you’re blogging.

Why Google Loves WordPress | Bare Feet Blog

Bare Feet Studios

I often get asked which blogging platform I recommend, combined with “what about Blogger, Squarespace, Movable Type, etc?&# So really, you can stop wondering now and go get yourself a WordPress blog! Your readers have submitted and voted for your blog at The Daily Reviewer.

Why I Rarely Answer My Phone | Bare Feet Blog

Bare Feet Studios

It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community.

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.

Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages.

Social Media: Making Business Fun Again | Bare Feet Blog

Bare Feet Studios

But then we get bogged down with hiring and firing, taxes, government regulations, market share, and all matter of other requirements that for many of us are no. But now, we have the power of the internet and word-of-mouth marketing by consumers, to consumers, for consumers.

Become a Digital Marketing Certified Associate (DMCA) with Simplilearn


As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them? Here are the reasons why I would suggest you consider them if you are interested in getting a solid education in digital marketing.

Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

I don’t think “everyone&# is the only valuable market proposition. This is why Twitter is a tool, not a marketing plan and some day, there will be a different tool.