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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

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4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Digimind

Coming in various forms such as mobile applications, website-based applications, Facebook Messenger, and telecommunication, chatbots are redefining the way pharmaceutical and healthcare companies interact and engage with their clients. The use of chatbots can fill this void and benefit the company and its customers.

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Horizontal Marketing

Twist Image

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. We still do (think about banks, cable companies, airlines, telecommunications and a few others). End of sentence. In fact, if a business isn't social, it's a non-starter.

Marketing 109
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"Digital Marketing" Is Not The Same As Marketing

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Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in kind, it has allowed me to work with some of the most interesting brands in the world.

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Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. Search engines are one of the internet marketers best friends, yet they are sometimes ignored (crazy I know) or more often misunderstood.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

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The Social Media Fatigue Myth

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A few years back, there was a slew of Blog posts, Podcasts and in-person conversations about Social Media fatigue. It's not a myth because of any data or graphs that have come out in recent weeks, and this has nothing to do with news that Facebook may be hitting plateaus in certain markets. Blogging is just another form of publishing.