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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Startup Life: Diary of a First Generation Entrepreneur

The Marketing Blog

11 pm Startup Life: Diary of a First Generation Entrepreneur Jump to Comments ‘Oh shit.’ In our mind, we knew that was just one of those days when we as drivers of the startup car were being tested. Daksh said: Startup Life: Diary of a First Generation Entrepreneur [link] [.] I know one thing.

Startup 191
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The Lean Startup Revolution

Twist Image

This evolution of business has given rise to a nation of startups. Thankfully, many entrepreneurs have walked this path before, and they are sharing how to think and build a modern startup. One of the latest innovations is the concept of The Lean Startup that was created by Eric Ries. digital marketing. social media 101.

Startup 89
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Are Startups The Future Of Media?

Twist Image

This past week, iMedia posted a blog item titled, 9 startups that marketers will love. Sure, some of these startups were interesting. Sure, some of these startups will succeed. Sure, some of these startups will fail (in fact, if we look at the statistics, the majority of them will fail). and dominates.

Startup 104
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Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018.

Training 158
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The Next Billion-Dollar Startup

Twist Image

Between us friends, just writing out sentences like that makes me feel like I'm typing a script for the next Austin Powers movie, instead of what I'm really trying to do: write a legitimate business blog post. either way, we're now evaluating startups using the "b" word and that changes everything. Will it be for more money?

Startup 99
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154