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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. Adding a social media consultant to your team will fix this.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”. And yes—it’s free.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. Storify Review: .

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. We discussed location-based social data, the accuracy of impression counts from social media, building relationships with influencers, determining influencers, and the challenges of social listening.

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