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Social Capital Ottawa

Sherrilynne Starkie

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

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Why you need to build your Social Capital?

Buzz Marketing for Technology

So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought.

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New Social Media Sites…for Business?

The Social Media Incubator

gorilla of professional networking online, particularly in light of their recent IPO and market valuation, as well as the increase in new members they saw after that took place.&#. Empire Avenue is a combination of game and social networking, calling itself the “social stock market.”

Sites 106
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Using word clouds in communications analysis

Sherrilynne Starkie

Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook. You can see my blog posts have a strong focus on ‘users’, updates and comments. Related articles.

Analysis 335
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217
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Marketing Is Dead

Twist Image

It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead.

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The work isn’t done: Make brand activism more than a moment

Sprout Social

That lack of communication is a problem for us as marketers—and all of us need to make it our problem. H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making. . Hear me out….